Brand Tone

Empowering & Confident, Educational & Informative, Approachable & Relatable, Bold & Stigma-Breaking, Authentic & Transparent

Brand Values

• •Women's Empowerment & Confidence
• •Health & Wellness
• •Transparency & Authenticity
• •Stigma Reduction & Normalization
• •Community
• •Quality & Efficacy
• •Inclusivity

Best Practices

• •Frame messages to uplift and build confidence, avoiding language that could imply shame or inadequacy. Focus on celebrating the body and promoting self-love.
• •Use straightforward, easy-to-understand language when explaining product benefits and ingredients. Back up claims with the "plant-based" and "natural" aspects.
• •Be open about what goes into the products. Share the founder's story and the "why" behind the brand to build connection.
• •While leveraging the "Fantasy Baes" community feel and engaging with trends (like on TikTok), ensure messaging remains responsible, especially if younger audiences are present. Prioritize health and well-being over cosmetic ideals of scent or taste.
• •Don't shy away from openly discussing feminine hygiene topics. Use direct and destigmatizing language to normalize these conversations and position the brand as a leader in this change.

Social Perception

Generally, customers perceive the brand positively, viewing it as a provider of effective, natural feminine hygiene products that boost confidence. Many appreciate the brand's mission to break stigmas. The brand has built trust through its transparency with ingredients and the visible results reported by users. Their products are described as gynecologist-approved. Particularly on TikTok, the brand is seen as trendy and highly recommended, often driven by influencer content and user testimonials.

Copy Examples

• •Headline: Own Your Freshness. Naturally. Body: Tired of harsh chemicals and whispered conversations? Her Fantasy Box is here to revolutionize your feminine wellness with plant-powered, pH-balanced care that celebrates you. Feel confident, radiant, and authentically fresh, every single day. #HerFantasyBox #PlantBasedCare #FeminineWellness #
• •Headline: Break Free From Taboo. Embrace Your Body. Body: Feminine hygiene isn't a secret, it's self-care. Our gynecologist-approved, natural ingredient formulas are designed to empower you from the inside out. Join the Fantasy Baes and redefine your wellness journey. #StigmaFree #BodyPositivity #FantasyBaes #
• •Headline: Real Ingredients, Real Confidence. That's the Her Fantasy Box Promise. Body: We believe in transparency. That's why we proudly share our plant-based ingredients, crafted to bring you gentle yet effective care. Experience the difference nature makes and unlock a new level of comfort and confidence. #NaturalHygiene #TransparentBeauty #EmpoweredByNature #
• •Headline: From Our Founder's Journey to Your Wellness Ritual. Body: Born from a personal need for safer, more effective feminine care, Her Fantasy Box is more than just products – it’s a movement. We’re dedicated to helping every woman feel understood, supported, and incredibly confident. Discover your perfect routine with us. #FoundersStory #WomensHealth #CommunityLove #
• •Headline: Glow Up Your Intimate Care. ✨ Body: Ready for a refresh? Our best-selling pH Balancing Yoni Gel and targeted treatments for concerns like dryness and ingrown hairs are loved by thousands. See why the Fantasy Baes are raving and step into your most confident self. #ViralFavorites #TikTokMadeMeBuyIt #SelfCareEssentials #