Brand Tone

Accessible, trustworthy, and traditionally masculine. Communication is straightforward and product-focused. On social media, it becomes more casual and engaging, using popular hashtags and collaborating with local influencers. There is a sense of pride in Greek heritage and long-standing history, conveying authenticity and reliability. Language is simple and direct, avoiding overly trendy jargon, making the brand approachable to a broad demographic.

Brand Values

• •Heritage and Experience
• •Quality and Affordability
• •Customer-Centric Service
• •Modern Masculinity
• •Community and Local Pride

Best Practices

• •Always Nod to Heritage
• •Balance "Classic" with "Modern"
• •Keep it Simple and Direct
• •Emphasize the Value Proposition
• •Engage with the Community

Social Perception

Perceived as a reliable and valuable destination for men's clothing, a "go-to" for stylish and affordable staple wardrobe items. The 41-year history builds trust. Appreciated for its good price-to-quality ratio and friendly service. It holds a respected position as a dependable clothier for the everyday man.

Copy Examples

• •Dressing Greek Men for 41 Years. Discover Your Style, Built on Tradition.
• •From a business meeting to a night out with friends, our new collection has you covered. Quality you can feel, at a price you'll love. #HercUrbanWear #MensFashion #AthensStyle
• •Tired of fast fashion that doesn't last? At Hercshop, we've spent four decades perfecting the art of durable, stylish menswear. Visit us in-store at one of our 7 Athens locations or shop online for free shipping in Attica.
• •The foundation of a smart wardrobe. Our classic chinos are crafted from a durable cotton blend with a hint of stretch for all-day comfort. Versatile and timeless, they are designed to be your go-to pants for any occasion. A Hercshop promise of quality, 41 years in the making.
• •When you find a brand that's been cool for longer than you've been alive. 🔥 #Hercshop #GreekFashion #MensStyle