Brand Tone

poetic, romantic, and thoughtful

Brand Values

• •Timelessness
• •Craftsmanship
• •Intention and Mindfulness
• •Femininity
• •Connection to Nature

Best Practices

• •Use Narrative and Storytelling: Frame every piece of copy, from product descriptions to social media posts, as part of a larger story. Give products evocative names and describe them in terms of feeling and experience, not just features.
• •Maintain a Poetic and Evocative Vocabulary: Use a rich and descriptive lexicon. Words like "whisper," "ephemeral," "sun-drenched," "timeless," and "cherished" align well with the established tone. Avoid overly technical or sales-driven language.
• •Visual and Textual Harmony: Ensure the romantic, soft-focus aesthetic of the photography is always matched by the gentle and thoughtful tone of the copy. The words should feel like a natural extension of the images.
• •Speak Directly and Intimately to the Customer: Use "you" and "your" to create a personal connection. Frame the brand and its creations as a gift or an offering to the customer, fostering a sense of being seen and valued.
• •Embody the Brand Values in All Communication: Every piece of content should reflect the core values of timelessness, craftsmanship, and intention. Whether writing about a new collection or responding to a customer comment, the communication should be consistently mindful and graceful.

Social Perception

Perceived as a high-quality, artisanal brand with a unique, non-mainstream appeal by its target audience, valuing its beautiful aesthetic and personal touch. Outside this niche, visibility is low, and the name can be misleading, though discovery leads to appreciation for its artistic womenswear.

Copy Examples

• •The dress, a whisper of silk against the skin, designed for the quiet moments and the loud laughter. For the woman who finds poetry in the everyday. Our new 'Sylvie' dress is here.
• •A thread of thought, a carefully chosen cloth, a design born from a daydream. In 'Our World,' creation is a slow and beautiful dance. Discover the stories behind our latest pieces.
• •The 'Eleonora' blouse is not just a garment; it is a companion. With sleeves that billow like a summer cloud and a neckline that frames the collarbone with a quiet grace, it is made for collecting memories.
• •Her Children was born from a love for the enduring. In a world of fleeting trends, we create pieces that are meant to stay, to be woven into the fabric of your life's most cherished moments.
• •An invitation to adorn yourself with intention. For a limited time, enjoy complimentary shipping on all orders, and welcome a piece of our world into yours.