Brand Tone

informative, encouraging, and health-conscious, with an approachable and friendly overlay

Brand Values

• •Sustainability
• •Health & Nutrition
• •Accessibility & Ease
• •Innovation
• •Quality & Taste
• •Community

Best Practices

• •Prioritize "Sustainably Nutritious": Ensure this key message or similar concepts of health, nutrition, and environmental responsibility are woven into product descriptions, social media posts, and informational content. This reinforces core values.
• •Be Encouraging and Inclusive: Use language that invites people to try plant-based options, regardless of where they are on their dietary journey. Avoid judgmental or overly restrictive tones. The #BEaHerbYvore tagline itself is a good example of this.
• •Highlight Benefits Clearly and Simply: Focus on the tangible benefits for the consumer (taste, health, ease of use, allergen-free) and the planet. Use clear, straightforward language that is easy to understand.
• •Showcase Versatility and Taste: Emphasize how the products can be used in various delicious ways through recipes, serving suggestions, and appealing visuals. Counter any misconceptions that plant-based food is bland or limited.
• •Maintain a Consistent Voice Across Platforms, Adapting Format: While the core tone remains, adapt the style for different platforms. For instance, be more playful and visual on TikTok/Instagram, more informational on the website and LinkedIn, but always rooted in the core values of health, sustainability, and encouragement. Develop a simple brand voice guide with keywords and "do/don't" examples for anyone creating content.

Social Perception

Herbyvore Foods is generally perceived positively by its target audience and the media. Customers view the brand as a provider of high-quality, tasty, and healthy plant-based alternatives. The brand is recognized for its innovation in the plant-based space, particularly in the Singaporean market, with its locally produced vegan cheese. It's seen as a contributor to food sustainability and health-conscious eating trends.

Copy Examples

• •Facebook/Instagram Post (Product Showcase - Cheese): Say cheese to a healthier you AND a happier planet! 🧀 Our 'Just Like Cheese' range is deliciously dairy-free, packed with plant protein from peas and faba beans, and melts just like the real thing. Perfect for pizzas, pastas, or your favorite snack. Taste the future of cheese, sustainably nutritious! #BEaHerbYvore #PlantBasedCheese #VeganGoodness #SustainablyNutritious #DairyFree
• •Website Banner (Homepage): Making plant-based eating deliciously simple. Explore Herbyvore Foods: innovative, sustainably nutritious, and always kind to your body and the Earth. Discover your new favorite vegan delight today! #BEaHerbYvore
• •TikTok Video Caption (Recipe Idea): Whip up a quick, protein-packed meal! 💪 Our Plant Protein Block is your secret weapon for amazing vegan scrambles, curries, or even sweet treats! So versatile, so delicious, and SO good for you. What will you create? Show us with #HerbyvoreCreations #VeganRecipes #PlantProtein #EasyVegan #HealthyEating
• •Email Newsletter Snippet (Brand Story/Value Focus): At Herbyvore, we believe that eating plant-based shouldn't be a compromise. It's a journey towards better health and a more sustainable world, one delicious bite at a time. Our mission? To provide you with innovative, soy-free, and gluten-free options that make it easy and enjoyable to #BEaHerbYvore. Join us in nourishing our bodies and our planet. [Learn More About Our Values]
• •LinkedIn Post (Industry Focus): Proudly innovating in the plant-based sector! Herbyvore Foods, a brand of Agrocorp, is committed to developing sustainably nutritious food solutions. Our pea-protein based products are addressing the growing demand for healthier, allergen-friendly alternatives in Asia and beyond. Discover how we're contributing to a more sustainable food future. #PlantBasedInnovation #FoodTech #Sustainability #Agrocorp #HerbyvoreFoods #FutureOfFood