Brand Tone

Professional, ethical, knowledgeable, and encouraging, focusing on trust and customer well-being.

Brand Values

• •Health & Well-being
• •Sustainability & Environmental Stewardship
• •Ethical Practices
• •Professional Performance
• •Community

Best Practices

• •Lead with Values: Always connect the product feature to a core brand value. Instead of just saying "ammonia-free," explain why: "We're ammonia-free because we believe in a healthier, more pleasant salon experience for you and your clients."
• •Maintain a Professional & Educational Tone: Back up claims with facts. Use terms like "certified organic ingredients," "patented formula," and "pH balanced system" to build credibility and reinforce your position as an expert in the field.
• •Use "Ethical" Keywords Consistently: Ensure that terms like "Sustainable," "Vegan," "Cruelty-Free," "Organic," and "B-Corp" are woven naturally into your messaging across all channels to reinforce your identity.
• •Speak to the Community: Address stylists as "partners" and "professionals." Foster a sense of a shared mission to improve the hairdressing industry. For consumers, create a feeling of joining a movement of people choosing healthier beauty.
• •Balance "Nature" with "Performance": While the natural and organic aspects are key selling points, always tie them back to the end result: beautiful, shiny, healthy hair. The message is that you don't have to sacrifice performance for principles.

Social Perception

Perceived as trusted, high-quality, reliable, and genuinely ethical, especially within the 'clean beauty' space, delivering effective and gentle results.

Copy Examples

• •Performance Without Compromise. Give your clients the vibrant, lasting colour they demand and the gentle, nourishing ingredients they deserve. Organic Colour Systems is crafted for the conscious professional. Better for them, better for you, better for the planet. #OrganicColourSystems #EthicalHairdressing #SustainableBeauty
• •Fall in Love with Your Colour. Tired of harsh chemicals? Discover Tints of Nature, our at-home permanent colour packed with organic ingredients. Achieve beautiful, salon-quality results that leave your hair feeling softer and healthier than before. Vegan, cruelty-free, and simply better colour. Shop now. #TintsOfNature #NaturalHairColour #GreyCoverage
• •Born in Britain. Rooted in Nature. For over 30 years, we've been pioneering a healthier way to colour hair from our home in the New Forest. Our mission is simple: create exceptional, professional-grade hair products that are ethical, sustainable, and kind to you and the planet. #HerbUK #BCorp #CleanBeauty
• •See the Science Behind the Shine. Did you know our patented formula stabilizes the hair's natural pH, locking in colour and moisture? That's the Organic Colour Systems difference. It's not magic, it's healthier hairdressing, perfected by nature. Learn more about our system and upcoming workshops.
• •Your Weekly Ritual for Resilient Hair. Revive and protect your colour with our Power Build Treatment. Formulated with certified organic sunflower seed extract and quinoa protein, this mask deeply nourishes strands, repairs damage, and restores natural strength and shine. Free from ammonia, parabens, and gluten.