Brand Tone

Authoritative and Confident, Supportive and Encouraging, Direct and Informative, Relatable (to the target audience), Professional and Trustworthy

Brand Values

• •Efficacy and Strength: A primary focus is on providing highly concentrated CBD products that deliver tangible results, particularly for pain relief and recovery.
• •Natural Solutions and Purity: The brand emphasizes its use of natural ingredients, specifically MCT and CBD, with no additives, dyes, or preservatives. Products are highlighted as THC-free.
• •Supporting an Active Lifestyle: Herbstrong is dedicated to helping athletes and active individuals enhance performance, improve recovery, and maintain overall well-being.
• •Quality and Consistency: They claim to have used the same formula since 2017, suggesting a commitment to consistent product quality.
• •Customer-Centricity: The development of "extra strong" formulas was based on advice from professional athletes and customer feedback, indicating a responsiveness to user needs. They also offer discounts for veterans and first responders.
• •Wellness and Balance: The products are designed to help balance mind and body, offering relief from pain, anxiety, and sleep issues.

Best Practices

• •Speak Directly to Your Athlete: Use language that resonates with the drive, challenges, and aspirations of athletes and fitness enthusiasts (e.g., "crush your goals," "peak performance," "relentless").
• •Emphasize Potency and Efficacy with Confidence: Clearly communicate the high strength and effectiveness of the products without overstating or making unproven claims. Use words like "powerful," "concentrated," "effective," "proven."
• •Maintain a Supportive and Empowering Voice: Frame product benefits around helping users achieve their best, overcome obstacles, and enhance their well-being.
• •Be Clear, Direct, and Informative: Provide straightforward information about product ingredients, benefits, and usage, avoiding excessive jargon but being specific about how CBD can help with athletic recovery and wellness.
• •Reinforce Trust with Transparency: Highlight natural ingredients, THC-free status, and quality commitments consistently across all communications. If referencing lab testing, ensure it's easily accessible.

Social Perception

Positive among Target Niche: Herbstrong is well-regarded within the CrossFit and broader athletic communities. Users, including athletes and those with chronic conditions, report significant relief from pain, inflammation, and anxiety, and improvements in sleep and recovery. Seen as High Quality and Potent: Many customers perceive the products as high-quality and effective due to their high CBD concentration. Good Customer Service: Reviews suggest positive experiences with Herbstrong's customer service. Concerns/Criticisms: Price: Some users find the products expensive, though many believe the quality justifies the cost. Taste: The taste of the drops is a point of concern for some users. Lab Report Accessibility (Historically): Some older reviews mention difficulty in finding third-party lab results on the website, although this may have changed. Current product pages on their website do feature "Lab Sheets." Strong Community Feel: The brand has cultivated a sense of community, particularly on Instagram, making users feel welcome and reinforcing the product's perceived effectiveness.

Copy Examples

• •Headline: Unleash Your Strongest Recovery. Body: Don't let pain dictate your limits. Herbstrong’s Extra Strength CBD is formulated for athletes who demand peak performance and rapid recovery. Pure, potent, and proven. Get back in the game, stronger.
• •Headline: The Natural Edge for Peak Performance. Body: Fuel your ambition with the clean power of Herbstrong. Our all-natural, THC-free CBD helps you conquer soreness, sharpen focus, and optimize rest. Elevate your training, naturally.
• •Headline: Strength You Can Feel. Results You Can Trust. Body: Tired of CBD that doesn't deliver? Herbstrong offers highly concentrated formulas, developed with feedback from elite athletes. Experience the difference true strength makes to your recovery and well-being.
• •Headline: Beyond the Grind: Find Your Balance with Herbstrong. Body: Your dedication deserves effective support. Herbstrong CBD helps manage inflammation, ease anxiety, and promote restorative sleep – so you can hit every session with renewed power.
• •Headline: Stronger Than Your Toughest Workout. Body: Push your boundaries, we’ve got your back. Herbstrong’s potent CBD recovery tools are designed to combat muscle soreness and accelerate healing, helping you bounce back faster and stronger every time.