Brand Tone

Professional & Scientific, Informative & Authoritative, Innovative, Trustworthy & Reliable, Cautiously Optimistic

Brand Values

• •Innovation
• •Scientific Rigor
• •Quality
• •Health & Wellbeing
• •Integrity & Transparency
• •Efficacy

Best Practices

• •Prioritize Clarity and Precision: Use scientifically accurate language. Avoid jargon where possible when addressing broader audiences, but don't shy away from technical terms when speaking to industry professionals – ensure definitions or context are available.
• •Substantiate Claims: Always back up statements about product benefits with references to research, studies, or specific data. This reinforces authority and trustworthiness.
• •Maintain a Professional Voice: Even when aiming for engagement, ensure the language remains respectful, credible, and aligned with a scientific enterprise. Avoid overly casual slang or humor that could undermine expertise.
• •Highlight Innovation and Quality: Consistently weave in messages about your research, patented technologies, and commitment to the highest quality standards in all communications.
• •Develop a Style Guide: Create an internal style guide that outlines the brand's voice, tone, preferred terminology, and a list of "do's and don'ts" for all written content to ensure consistency across all platforms and materials.

Social Perception

For B2B Clients: Likely perceived as a knowledgeable and reliable partner for high-quality, innovative ingredients. Valued for their scientific backing and unique offerings that can provide a competitive edge. For End Consumers: Would be perceived as a trustworthy source of effective, science-backed ingredients within the final products they consume. The association would be one of quality and reliability. General Public: Seen as a company dedicated to advancing health through scientific research in natural or nature-derived compounds.

Copy Examples

• •Headline for a new ingredient launch: "Introducing [Ingredient Name]: Clinically Researched. Naturally Powerful. Elevate your formulation with the next generation of [health benefit, e.g., cognitive support]."
• •Social media post (e.g., LinkedIn): "Our commitment to R&D continues. NewGreen's latest peer-reviewed study on [Ingredient Name] demonstrates significant advancements in [specific outcome]. Discover the science behind smarter supplementation. #NutraceuticalInnovation #IngredientScience #HealthResearch"
• •Website 'About Us' snippet: "At NewGreen, we don't just supply ingredients; we deliver scientific breakthroughs. Our team of experts is dedicated to unlocking nature's potential through rigorous research and patented technologies, providing our partners with effective, high-quality nutraceutical solutions."
• •Product description excerpt: "RestAid®: Formulated with our patented botanical complex, RestAid® is designed to support natural sleep cycles without next-day grogginess. Backed by [mention type of study or data], it’s the intelligent choice for restorative rest."
• •Email subject line to a potential B2B client: "Partner with NewGreen: Drive Innovation with Our Patented Nutraceutical Ingredients."