Brand Tone

Professional, scientific, natural, reassuring, educational, and authentic, blending expertise with heritage.

Brand Values

• •Nature and Science
• •Quality and Purity
• •Effectiveness
• •Transparency and Trust
• •Holistic Wellness

Best Practices

• •Lead with Education, Not Just Sales: Frame every piece of copy with the primary goal of informing the customer. Explain the 'why' behind an ingredient or a product before asking for the sale. This reinforces the brand's value as a trusted expert.
• •Balance Tradition and Science: Always integrate the brand's story. Use phrases like 'Rooted in herbalist tradition, perfected by science' to consistently remind customers of the unique brand proposition.
• •Use Precise and Confident Language: Avoid vague marketing claims. Instead of 'works wonders,' use 'clinically shown to...' or 'formulated to...' and describe specific benefits like 'soothe inflammation' or 'boost lymphocyte production.'
• •Maintain a Clean and Professional Aesthetic: Ensure all visual content (photos, graphics, videos) aligns with the clean, natural, and scientific feel of the website. The quality of the visuals should reflect the quality of the products.
• •Emphasize 'Made in Italy' as a Mark of Quality: Weave the Italian heritage into the narrative. This is not just a place of origin but a key brand value that communicates craftsmanship, quality, and a connection to a rich European herbalist culture.

Social Perception

Trustworthy, reliable, high-quality, effective, and a niche specialist in herbal remedies and natural cosmetics.

Copy Examples

• •Breathe in the pure essence of wellness. Our Eutimo Oil, crafted from a blend of eight deterpenated essential oils, is your family's natural shield against seasonal ailments. Pure enough for a soothing tea, powerful enough for your aromatherapy diffuser. Discover the Made in Italy difference. #Eutimo #NaturalWellness #EssentialOils
• •Your skin deserves more than just moisture. It deserves science-backed nature. Our new face serum combines hyaluronic acid with organic Alpine plant extracts to deeply hydrate and restore your skin’s natural barrier. Experience visibly healthier skin, rooted in Italian herbalist tradition. #EutimoBeauty #NaturalCosmetics #ScienceOfNature
• •Strengthen your immunity from within. Rooted in 40 years of herbal expertise, our new line of dietary supplements is formulated to support your body's natural defenses. Pure ingredients, powerful results. Feel the Eutimo effect. #HolisticHealth #ItalianSupplements #BruyereSrl
• •Turn back the clock, naturally. Our Revitalizing Face Cream uses the power of snail slime and antioxidants to reduce fine lines and improve skin elasticity. Forget harsh chemicals. Embrace the gentle, effective care of Eutimo. Your timeless beauty awaits. #AgelessBeauty #NaturalSkincare #Eutimo
• •(Scene: Quick cuts of a calming home, a person adding drops to a diffuser, then to a cup of tea) VO: 'Feeling under the weather? One oil, so many uses. A few drops for your diffuser. A drop for your tea. Eutimo's pure essential oil blend. Your natural all-in-one wellness solution. Made in Italy since 1982. #Eutimo #WellnessHacks #NaturalRemedies'