Brand Tone

Nurturing & Caring, Authentic & Passionate, Earthy & Natural, Approachable & Friendly, Conscious & Responsible

Brand Values

• •Natural Ingredients
• •Handmade Quality
• •Eco-Consciousness
• •Customer Well-being
• •Transparency
• •Community & Connection
• •Ethical Practices

Best Practices

• •Embrace 'Natural' Language: Use words that evoke nature, purity, and gentleness (e.g., 'nourishing,' 'soothing,' 'earthy,' 'pure,' 'fresh,' 'botanical'). Avoid overly technical or chemical-sounding terms unless explaining an ingredient's natural benefit.
• •Tell a Story: Weave in elements of your brand's origin, the passion behind the products, or the benefits of a natural lifestyle. This creates an authentic and personal connection.
• •Focus on 'Care' and 'Well-being': Frame product benefits around how they make the customer feel – relaxed, rejuvenated, cared for, pampered. Highlight gentleness for sensitive skin.
• •Be Transparent and Honest: Clearly communicate your commitment to natural ingredients, handmade processes, and eco-friendly practices. If you're vegan-friendly or plastic-free, shout about it with pride.
• •Maintain a Warm and Approachable Voice: Write as if you're speaking to a friend who shares your love for natural living. Use 'we' to foster a sense of community and personal touch. Be responsive and engaging in comments and messages.

Social Perception

High-Quality Artisan Products, Trustworthy & Ethical, Caring & Personal, A Treat or Giftable, Supportive of Small Business

Copy Examples

• •Soothe your skin and soul with our Lavender Dream handmade soap. Crafted with pure lavender essential oil and nourishing shea butter, it’s a gentle hug for your body and a moment of calm in your busy day. Naturally vegan, always kind. 🌿✨ #HerbHarmony #NaturalSoap #HandmadeWithLove #VeganSkincare #SelfCareSunday
• •Rediscover Nature's Purity. At Herb Harmony, we handcraft luxurious soaps, bath treats, and home fragrances from the finest natural ingredients. Kind to your skin, kind to the planet. Explore our collections.
• •Hello [Customer Name], get ready to welcome a little more harmony into your home! Our new Citrus Burst soy wax melts are here, handmade with zesty essential oils to uplift your space naturally. Poured in small batches, with love and a commitment to a plastic-free future. Shop now and let the sunshine in!
• •From our kitchen to yours, Herb Harmony was born out of a passion for simple, natural goodness. We believe what you put on your body matters, which is why we lovingly handcraft each product with ingredients you can trust, for a skincare experience that’s both joyful and gentle.
• •Tired of harsh chemicals? Treat your skin to the gentle touch of Herb Harmony. ✨ Our handmade, natural soaps and bath bombs are lovingly created in the UK to nourish and delight. Vegan & Eco-Friendly. Shop our collection today and feel the difference!