Brand Tone

nurturing, educational, and serene; consistently friendly and approachable; personal and passionate, like advice from a trusted expert.

Brand Values

• •Natural & Organic
• •Holistic Well-being
• •Artisanal Quality
• •Transparency & Education
• •Sustainability

Best Practices

• •Use Nurturing Language: Always employ words that evoke care, gentleness, and well-being (e.g., "nourish," "soothe," "restore," "embrace," "glow") instead of aggressive or purely clinical terms ("fight," "eliminate," "fix").
• •Tell the Ingredient Story: Don't just list ingredients; narrate their origin and purpose. Explain *why* you chose a specific herb or oil and what benefits it brings, connecting the product back to nature.
• •Focus on the Ritual, Not Just the Result: Frame product use as a mindful experience or a self-care ritual. This elevates the product from a simple solution to a tool for holistic well-being.
• •Speak Directly and Personally: Use "you" and "your" to create a direct connection with the customer. Maintain a warm, friendly tone in all communications, from ad copy to customer service responses.
• •Maintain Visual and Tonal Synergy: Ensure your copy's serene and natural tone is always matched by your visual identity. Use clean, bright photography with natural elements to create a cohesive and immersive brand experience.

Social Perception

authentic, high-quality, and trustworthy artisanal brand; seen as a go-to source for effective, natural, gentle cosmetics; cultivates an image of being both a product provider and a wellness partner.

Copy Examples

• •Feeling stressed? Your skin feels it too. Calm irritation and restore your natural glow with our Calendula & Chamomile face balm. A gentle hug for your skin, handcrafted to bring you peace. #Herbessa #NaturalSkincare #SelfCare
• •From our hands to yours. Each jar is a promise—of pure ingredients, artisanal care, and a deep respect for nature's wisdom. Discover the soul of skincare, handmade in Slovenia. #Handmade #ArtisanalCosmetics #MadeInSlovenia
• •Introducing our new Serenity Body Oil. A whisper-light blend of lavender and ylang-ylang to melt away the day's tension. Transform your evening routine into a calming ritual of self-love. #BodyOil #Aromatherapy #WellnessRitual
• •Did you know the Immortelle flower is nature's secret to youthful skin? We've captured its regenerative magic in our bestselling face serum. ✨ Learn more about this golden ingredient on our blog! #Immortelle #SkincareSecrets #HerbessaEducation
• •Create your perfect moment of peace. Our 'Mindful Moment' set brings together our favorite essentials for a complete relaxation ritual. Because you deserve to disconnect and nurture your well-being. Shop the curated collection now.