Brand Tone

Educational, Approachable, and Trustworthy

Brand Values

• •Wellness & Natural Solutions
• •Education & Transparency
• •Community
• •Quality & Purity

Best Practices

• •Always "Chat": Frame copy as a conversation. Use questions, inviting language ("Let's talk about..."), and a friendly, person-to-person tone. Avoid overly scientific or corporate jargon.
• •Lead with the Feeling, Follow with the Fact: Start with the emotional or wellness benefit (e.g., "Find your focus," "Unwind after a long day"). Then, support it with the factual reasons why the product helps (e.g., "...with 25mg of our premium broad-spectrum CBD").
• •Emphasize "Routine" and "Ritual": Position the products not as a one-time fix, but as a consistent part of a healthy lifestyle. Use words like "ritual," "daily," "habit," and "routine" to encourage regular use and long-term customer relationships.
• •Educate, Don't Just Sell: Dedicate a portion of your content calendar to purely educational content that doesn't push a sale. This reinforces the brand's value of transparency and builds trust, making the sales-focused content more effective when it appears.
• •Maintain a Clean & Calm Aesthetic: Ensure the language is as clean, calm, and uncluttered as the visual branding. Use simple sentence structures, ample white space in text, and a positive, reassuring vocabulary to create a cohesive and trustworthy brand experience.

Social Perception

positive and engaged, yet niche

Copy Examples

• •Image: A serene photo of someone enjoying a cup of tea in a cozy, sunlit room. Caption: That feeling when your mind and body are finally in sync. ✨ Finding your calm in the daily hustle isn't always easy, but it's essential. How do you create your moment of peace? Let us know below! 👇 #HerbalWellness #FindYourCalm #CBDLifestyle
• •Headline: Your Daily Dose of Balance. Naturally. Sub-headline: Discover our pure, potent CBD oils and gummies, crafted to help you manage stress, improve sleep, and live well. Button: Shop Wellness
• •Subject: Curious about CBD? Let's chat. Body Preview: We're breaking down the top 3 myths about CBD to help you on your wellness journey...
• •Headline: Tossing and turning? Let restless nights be a thing of the past. Body Text: Sleep is the foundation of wellness. Our Night-Time CBD+CBN formula is designed to help you relax, fall asleep faster, and wake up refreshed. Ready to reclaim your rest? CTA: Learn More
• •Say hello to your new favorite wellness ritual. Our delicious, all-natural fruit gummies are more than just a treat—they're a simple, convenient way to support your body's balance. Each gummy delivers a precise dose of high-quality CBD to help you navigate your day with a sense of ease and focus. Perfect for on-the-go, post-workout, or whenever you need a little moment of calm.