Brand Tone

Helpful & Informative, Friendly & Approachable, Caring & Nurturing, Positive & Uplifting, Trustworthy & Authentic

Brand Values

• •Wellness & Well-being
• •Natural & Pure
• •Convenience & Portability
• •Quality
• •Simplicity
• •Customer-Centric
• •Ethical Practices
• •American Made
• •Heritage

Best Practices

• •Stay Rooted in Wellness and Nature: Always connect the product's use or benefits back to natural ingredients, aromatherapy, and overall well-being. Use words that evoke calmness, purity, and refreshment.
• •Emphasize Convenience and Simplicity: Highlight the ease of use and portability of the products, catering to a busy, modern lifestyle.
• •Maintain a Friendly, Helpful, and Slightly Nurturing Voice: Address the audience directly and warmly. Offer tips and suggestions. Position the brand as a caring companion on their wellness journey.
• •Be Authentic and Transparent: Continue to share the brand story, the commitment to quality ingredients, and ethical practices like being cruelty-free and USA-made.
• •Focus on the Sensory Experience: Use descriptive language that appeals to the senses, particularly smell, to convey the uplifting and therapeutic benefits of the essential oils. Describe the scents and the feeling of freshness.

Social Perception

Positive Overall, Trusted for Travel & On-the-Go, Associated with Self-Care and Wellness, Reliable, Eco-Conscious Appeal, Premium (with some price sensitivity)

Copy Examples

• •Headline: Your Pocketful of Calm: Unwind Anywhere with Herban Essentials. Body: Life gets busy. We get it. That's why we created our essential oil towelettes – a simple way to carry a moment of peace with you. Pure essential oils, instant refreshment. Breathe deep, feel better. #HerbanEssentials #EssentialOils #SelfCareOnTheGo
• •Headline: Travel Light, Live Bright. Body: Don't let travel dull your sparkle! Our individually wrapped towelettes are your perfect companion for freshness and well-being, no matter where your adventures take you. Made with the purest essential oils. #TravelEssentials #HerbanOnTheRoad #NaturallyRefreshing
• •Headline: More Than Just Clean – It's a Mood Boost. Body: Elevate your everyday with Herban Essentials. Our towelettes do more than just cleanse; they uplift your spirits with the natural power of aromatherapy. Which scent will you choose today? #Aromatherapy #PositiveVibes #PureEssentialOils
• •Headline: Small Towelette, Big Impact on Your Day. Body: Discover the simple solution for a quick refresh, a moment of calm, or a gentle cleanse. For over 25 years, we've been making essential oils brilliantly portable. Quality you can trust, naturally. #TheOriginalEssentialOilTowelette #WellnessJourney #MadeInUSA
• •Headline: Gentle Enough for You, Powerful Enough for Life's Messes. Body: Crafted with care and the highest quality essential oils, our towelettes are your go-to for a natural and effective way to cleanse and refresh. Safe for your skin, effective for your needs. Experience the Herban Essentials difference. #NaturalLiving #CleanWellness #HerbanFamily