Brand Tone

Informative, educational, trust-seeking, reassuring, health-conscious, and natural-focused.

Brand Values

• •Natural Wellness: Promoting health and well-being through natural and organic herbal solutions.
• •Quality & Purity: Offering products from reputable manufacturers with perfected formulas, implying a commitment to high-quality ingredients.
• •Accessibility & Convenience: Providing a 'one-stop-shop' for various herbal products, simplifying the process of procuring them.

Best Practices

• •Maintain Transparency: Be clear about sourcing (e.g., partnered with top manufacturers) and what goes into the products.
• •Always include necessary disclaimers regarding FDA evaluation and medical advice.
• •Highlight the 'Proudly made in the U.S.A.' aspect to build trust and appeal to local consumers.
• •Emphasize the convenience of Herbal Triage as a centralized source for herbal products.
• •Provide detailed information about the ingredients and their traditional uses to educate consumers.

Social Perception

Growing interest in herbal medicine and natural products. Many consumers view herbal remedies as safer and potentially effective, often using them for common ailments or preventative care. Millennial parents, in particular, show openness to herbal treatments. Consumers desire more information about herbal products, including their efficacy, safety, and regulation. The 'naturalness' of products is a key driver for consumers, although some remain uncertain about efficacy and seek clinical studies or more robust evidence. Concerns about regulation and product claims exist.

Copy Examples

• •Discover natural wellness with Herbal Triage. We partner with top U.S. manufacturers to bring you perfected herbal formulas in one convenient place.
• •Experience the benefits of Brigham Tea, traditionally used for various ailments. Proudly made in the U.S.A. with the finest herbs.
• •Our BF&C Shampoo is derived from natural flowers and herbs, providing a gentle and effective cleanse. Explore our organic alternatives today.
• •Looking for high-quality essential oils? Herbal Triage offers a wide selection of pure and potent oils for your wellness journey.
• •Support your heart health with our Heart Formula capsules, crafted with carefully selected herbs. Made in the U.S.A. Disclaimer: These statements have not been evaluated by the FDA.