Brand Tone

Nurturing & Empowering, Spiritual & Holistic, Educational & Wise, Natural & Pure, Direct & Affirming

Brand Values

• •Holistic Healing
• •Self-Love & Empowerment
• •Natural & Organic Living
• •Education & Knowledge Sharing
• •Health as Wealth
• •Inner Beauty & Radiance

Best Practices

• •Embrace 'Temple' Language: Consistently use terms like 'temple,' 'Gods and Goddesses,' 'mind, body, and soul' to reinforce the spiritual and holistic aspect of the brand.
• •Focus on Empowerment and Nurturing: Frame product benefits and brand messaging around self-love, personal healing journeys, and nurturing one's inner self.
• •Highlight Natural Purity: Always emphasize 'wildcrafted,' 'organic,' 'Mother Nature's gift,' and the inherent power of herbs, avoiding overly clinical or synthetic-sounding language.
• •Educate Gently: Share knowledge about herbs and their benefits in an accessible and inspiring way, positioning the brand as a wise guide rather than just a seller.
• •Phrases like 'Health is Wealth' and 'Eating to Live is the way PERIOD' should be echoed in spirit, if not exact wording, to convey strong belief in the brand’s philosophy.

Social Perception

A brand that promotes holistic healing, self-love, and empowerment through natural and organic living, viewed as a knowledgeable and nurturing guide.

Copy Examples

• •Health is Wealth.
• •Eating to Live is the way PERIOD.
• •Heal from the inside out.
• •Goddess Glow: Achieve clarity when the mind, body, and soul are given the proper nutrients and care.
• •Teaching others how to heal their bodies through the power of herbs.