Brand Tone

Playful and Celebratory, Confident and Bold, Youthful and Trendy

Brand Values

• •Self-Expression
• •Fun and Joy
• •Simplicity and Convenience
• •Customer Confidence

Best Practices

• •Use Energetic and Evocative Language: Employ vibrant words like "sparkle," "shine," "glow," "unforgettable," and "celebrate" to match the product's purpose.
• •Focus on the Experience: Frame the product not just as a cosmetic but as a key to an experience (e.g., "the best party item," "instant glow-up"). Highlight the feeling and the memories it helps create.
• •Emphasize Simplicity: Consistently mention how easy the product is to use ("mess-free," "peel, stick, and shine," "removes gently") to overcome any potential hesitation about application or removal.
• •Build a Community with Hashtags: Create and consistently use a unique brand hashtag (e.g., #HerAscend) and relevant community tags (#festivalfashion, #glittermakeup, #partyessentials) to encourage user-generated content and build a social presence.
• •Maintain a Youthful, Direct Voice: Use a conversational and slightly informal tone. Ask questions, use emojis where appropriate, and speak directly to the target audience as a friend or style guide.

Social Perception

Largely Unknown, with potential skepticism due to newness and lack of transparency.

Copy Examples

• •Don’t just go to the party. Be the party. ✨ Our Glitter Freckles are your new secret weapon for turning heads. Easy on, easy off, and unforgettable. Tap to get your sparkle.
• •Ready for your main character moment? Shine on with HerAscend Glitter Freckles. Perfect for festivals, nights out, and any time you want to feel extra.
• •Your weekend called, it wants more glitter 😉
• •Forget messy powders. Our glitter patches give you a flawless, starry-eyed look in 60 seconds. They’re water-proof, sweat-proof, and party-proof for up to 72 hours of pure shimmer.
• •GRWM for a festival! ✨ The easiest way to level up your look. Obsessed is an understatement. #glitterfreckles #festivalmakeup #beautytok #HerAscend