Brand Tone

Personal and Relatable, Resilient and Optimistic, Customer-Focused and Appreciative, Trendy and Accessible, Community-Oriented

Brand Values

• •Family-Centered
• •Quality and Affordability
• •Customer Service Excellence
• •Resilience and Adaptability
• •Empowerment

Best Practices

• •Develop a "Brand Voice Chart": Document key characteristics of your tone (e.g., "Optimistic, not naive"; "Friendly, not overly casual"; "Resilient, not complaining"). Include "do's and don'ts" for word choice and phrasing. Refer to this for all content creation.
• •Tell Your Story Consistently: Weave elements of your brand's journey (family, challenges, resilience, the "2.0" evolution) into your communication where appropriate. This reinforces authenticity and connects with your audience on a personal level.
• •Emphasize Customer Appreciation: Regularly include messages of thanks and acknowledge the value of your customer community, especially given the brand's recent challenges and pivot.
• •Focus on Solutions and Positivity: When discussing challenges (like the storefront closure), frame them as a new beginning and an opportunity for growth ("her and reese 2.0"), maintaining an optimistic and forward-looking perspective.
• •Use "We" and Inclusive Language: Foster a sense of connection by using "we" when referring to the brand, and speak directly to the customer ("you," "your style"). Highlight the "Her" in "her and reese" as a nod to all women, making the brand feel inclusive and relatable.

Social Perception

Customers who have interacted with them likely perceive them as a small, family-oriented business. The shift to "her and reese 2.0" and focus on pop-ups could be seen positively by those who value supporting small, local businesses adapting to hardship. The transparency about their challenges on their "About Us" page may foster a sense of authenticity and garner empathy.

Copy Examples

• •Hey beautiful people! ✨ We're popping up! Join us at [Market Name] on [Date] from [Time] for your dose of trendy finds and our brand new luxury charm bar! We've been on a journey, and your support means the world as we bring 'her and reese 2.0' to life. Can't wait to see your smiling faces! #herandreese #popup #houstonfashion #supportsmall #resilienceandstyle
• •her and reese 2.0 is here! Discover curated fashion, unique accessories, and our exciting new charm bar experience at upcoming events. We're rebuilding with love, for you. Thanks for being part of our story. [Link to Events Page]
• •Meet your new go-to! This [Dress Name] is all about effortless style and all-day comfort. Designed for real life (just like us!), it’s trendy, high-quality, and surprisingly affordable. Because feeling beautiful shouldn't break the bank. #herstyle #everydaychic #affordablefashion
• •From our family to yours, a little update. While our storefront chapter has closed, a new one begins for 'her and reese'! We're embracing pop-ups and private events, bringing our passion for fashion directly to you. Your continued support warms our hearts more than you know. Stay tuned for where to find us next! With gratitude, Christina & J.J. [Link to About Us]
• •Houston, we're back in a new way! ✨ 'her and reese' is bringing unique trucker hats and our luxury charm bar to [Event Name]! Create something that's uniquely YOU. We believe in quality, style, and the power of a fresh start. Come say hi! #herandreeseHTX #charmbar #customhats #houstonevents #fashionreimagined