Brand Tone

inspirational, empowering, sophisticated, friendly, personal, high-end, luxurious, positive, uplifting

Brand Values

• •Empowerment
• •Sustainability and Ethics
• •Quality and Luxury
• •Community and Giving Back

Best Practices

• •Always Lead with Empowerment: Every piece of copy, from a product description to a social media post, should circle back to the core mission of making women feel powerful and divine. Use words like "strength," "power," "goddess," "fearless," and "confident."
• •Weave in the Brand Story: Regularly reference the brand's origin story and the "why" behind its creation. This adds authenticity and emotional depth, helping customers connect with the brand on a deeper level.
• •Highlight Sustainable Luxury: Consistently mention the premium, sustainable materials (baby alpaca, Pima cotton) and the ethical, artisanal craftsmanship. This justifies the high-end positioning and appeals to conscious consumers.
• •Use "Goddess" as a Key Term: Address the customer directly as "Goddess" in email marketing and other direct communications. Use hashtags like #goddessinyou and brand-specific terms like #omgoddess to reinforce the community identity.
• •Maintain a Sophisticated yet Personal Tone: The voice should be elevated and elegant to match the luxury product, but also warm and approachable to foster community. Share personal stories from the founders and feature user-generated content to build a stronger connection with the audience.

Social Perception

The public perceives Hera Concept as a premium, mission-driven brand offering high-quality, beautiful garments that stand for something meaningful. It is recognized for its commitment to sustainability and female empowerment, resonating with consumers seeking authenticity and purpose, thereby building trust and a loyal following.

Copy Examples

• •Unleash your inner goddess. Our Gaia Trench Coat isn't just an outfit; it's a statement. Crafted from the finest baby alpaca, it’s designed for the bold, fearless, and determined woman who walks her own path. #heraconcept #goddessinyou #sustainableluxury
• •From our story, strength. For your journey, power. Hera Concept was born from a desire to empower women through every challenge. Discover our collection of timeless, sustainable pieces and wear your story with pride. #heraconcept #womenempowerment #slowfashion
• •Beyond a Brand. This is a Statement. Discover high-end, sustainable pieces designed to celebrate the goddess within you. Crafted with purpose and passion in Peru.
• •From cozy mornings to chic evenings, our 'Goddess In You' sweater is as versatile as you are. ✨ How would you style it? #heraconcept #omgoddess #outfitinspo #sustainablefashion #babyalpaca
• •A New Chapter of Elegance: The Solstice Collection is Here. Goddess, welcome the new season with pieces that reflect your inner light. Our new Solstice Collection is a tribute to the power of new beginnings, blending timeless design with the sustainable luxury you love. Each piece is a reminder of your strength and grace. Explore the collection and find your new armor.