Brand Tone

Friendly, helpful, and inclusive

Brand Values

• •Selection & Variety: Providing a vast selection of shoes from numerous well-known brands for all (women, men, children) and for every occasion is a core offering.
• •Customer Empowerment & Expression: The mission is to "empower customers to express their unique style."
• •Accessibility & Value: Making "high-quality shoes accessible to all" and delivering "exceptional value."
• •Customer Service: Aiming for "outstanding customer service," "fast and reliable deliveries," and a "seamless shopping experience." They also highlight a generous 365-day return policy.
• •Staying Current: Keeping "relevant with the latest trends."
• •Trust: Building "trust through exceptional service."
• •Sustainability: Stating that "Sustainability lies at the heart of Heppo's operations, strategy, and vision," with goals to minimize waste and utilize an eco-friendly warehouse.
• •Quality & Comfort: Emphasis on "quality brands" and helping customers find shoes that make their "feet and style feel good," including specialized selections like medical shoes.

Best Practices

• •Prioritize the Customer: Always frame copy around the customer's needs, desires, and how Heppo can help them (e.g., "express their unique style," "find shoes that make both your feet and your style feel good").
• •Use Inclusive and Accessible Language: Avoid jargon. Keep the language clear, friendly, and welcoming to a broad audience. Emphasize that there's "something for everyone."
• •Highlight Key Values Consistently: Weave in mentions of wide selection, quality, customer service, ease of shopping (fast delivery, easy returns), and sustainability where appropriate and natural.
• •Maintain a Helpful and Empowering Voice: Position Heppo as a knowledgeable and supportive partner in the shoe-buying process, aiming to make customers feel confident in their choices.
• •Ensure Visuals and Text Align: On platforms like Instagram, ensure the visual style complements the friendly, stylish, and inclusive tone of the copy. If showcasing "Instagram-worthy" looks, the copy should still feel approachable.

Social Perception

Generally perceived as a legitimate online retailer.

Copy Examples

• •Headline: Step Into Your Style. Thousands of Shoes, Endless Possibilities. Body: At Heppo, we believe everyone deserves shoes that feel as good as they look. Explore an incredible range of brands and find the perfect pair to express your unique self – for any occasion, any adventure!
• •Headline: Comfort Meets Chic: Discover Your New Favorite Pair Today! Body: Why choose between comfort and style? Heppo brings you quality footwear that delivers both. From workday essentials to weekend wonders, we make finding your perfect fit easy and enjoyable.
• •Headline: Heppo: Your Family's One-Stop Shoe Shop! Body: Kitting out the whole family? We’ve got you covered! With an amazing selection for women, men, and kids, plus fast, reliable delivery and super-easy 365-day returns, shoe shopping just got a whole lot simpler.
• •Headline: Love Your Shoes, Love the Planet. Body: We're committed to more sustainable choices. Discover stylish, quality footwear from brands that care, and join us on our journey to a greener footprint, one step at a time.
• •Headline: Got Questions? We're Here to Help! Body: Finding the right shoe can be a journey, and our friendly team is here to guide you. Experience exceptional customer service and a seamless shopping experience from browse to unboxing.