Brand Tone

Professional, Trustworthy, Customer-Focused, Proud & Confident

Brand Values

• •Quality Craftsmanship
• •Reliability & Dependability
• •Customer Satisfaction
• •Professionalism
• •Local Expertise

Best Practices

• •Focus on Clarity and Directness: Avoid jargon where possible, but when technical terms are necessary, ensure they convey expertise. Be clear about the services offered and the benefits to the customer (e.g., durable, weatherproof, long-lasting).
• •Emphasize Trust and Reliability: Use words and phrases that build confidence, such as experienced, qualified, guaranteed (if applicable), trusted, and professional. Back these up with proof like testimonials and project examples.
• •Showcase Expertise, Don't Just State It: Instead of just saying "we are experts," describe *how* you are experts. Mention years of experience, specific skills, quality of materials, or attention to detail in project descriptions.
• •Maintain a Customer-Centric Approach: Frame benefits from the customer's perspective. What problem are you solving for them? How will your service improve their home or peace of mind? Use "you" and "your" frequently.
• •Be Consistent Across All Platforms: Whether it's a website update, a Facebook post, or an email response, ensure the tone remains professional, trustworthy, and customer-focused. Review content regularly to check for consistency.

Social Perception

Seen as Competent, Trusted Local Business, Good Workmanship, Limited Broader Awareness (Potentially)

Copy Examples

• •Website Homepage Headline: "Expert Roofing & Building Services in South Hams & Plymouth. Quality Craftsmanship, Lasting Results. Henshaw's: Your Trusted Local Specialists."
• •Facebook Post (Showcasing a Project): "Another quality roof transformation completed in [Town/Area]! This project involved [briefly describe work, e.g., a full re-roof with slate tiles and new guttering]. We're proud to deliver durable, weatherproof solutions our clients can rely on. See the difference quality makes. #HenshawsRoofing #PlymouthBuilders #RoofingExperts #QualityWorkmanship"
• •Service Page Introduction (e.g., New Roofs): "Considering a new roof? At Henshaw's Roofing & Building Ltd, we provide expert new roof installations built to last. Using only high-quality materials and proven techniques, our experienced team ensures your home is protected and enhanced for years to come. Contact us for a no-obligation consultation and quote."
• •Testimonial Share (Social Media): "We love hearing from happy clients! '[Quote a short, impactful positive testimonial here.]' - [Client Name/Initial, Area]. It's our commitment to quality and reliability that makes the difference. Thank you for trusting Henshaw's!"
• •Local Ad Copy (e.g., Local Newspaper or Online Directory): "Henshaw's Roofing & Building Ltd: Your local experts for all roofing and building needs in South Hams & Plymouth. From minor repairs to full extensions, we deliver professional service and quality results you can trust. Call us today for a free estimate on [Phone Number]."