Brand Tone

Inspirational and Empowering, blending artistic vulnerability with confident encouragement. The language is accessible, positive, and authentic, shifting from poetic and emotive for art to direct and motivational for coaching.

Brand Values

• •Authenticity
• •Empowerment & Creativity
• •Positivity and Joy
• •Connection
• •Quality

Best Practices

• •Lead with Emotion, Support with Detail
• •Embrace the "And": Your brand is both artistic and entrepreneurial, tranquil and bold, personal and universal. Use this duality in your copy. For example: "A peaceful composition with a bold slash of color," or "Create with your soul, and sell with a strategy."
• •Use Empowering Language: Incorporate words like "authentic," "bold," "empower," "your story," "own it," and "statement piece." This reinforces your core brand values and resonates with both art buyers and coaching clients.
• •Tell the "Behind-the-Art" Story: Share your process, your inspiration (nature, memories), and your studio life in your journal and social media. This builds authenticity and a deeper connection with your audience.
• •Maintain a Consistent Voice Across Segments: While the specific message may change, the underlying tone of inspirational authenticity should be consistent. Whether you are selling a print or a business course, the voice should always be that of Henriette Visscher: the encouraging, authentic, and successful artist-entrepreneur.

Social Perception

Henriette Visscher is perceived as a talented and authentic artist, whose beautiful and high-quality artwork brings a stylish and positive atmosphere. Her followers resonate with the tranquility and beauty communicated. Her dual role as artist and coach positions her as an expert and an inspirational mentor within the creative community, helping others achieve their goals.

Copy Examples

• •Losing track of time, finding my flow. This piece, 'Whispers of Dawn,' is all about that quiet moment just before the world wakes up. It t s a mix of soft pastels and a single, bold streak of neon—because every quiet moment has a spark of energy waiting to ignite. It s a reminder to find the beauty in the calm and the power in your own unique voice. A piece of my story, ready to become a part of yours. #HenrietteVisscherArt #AbstractArt #IntuitivePainting #ArtForYourHome #StatementArt
• •Stop doubting. Start selling. Your art is your power. I ll show you how to build a brand as authentic as your work and turn your creative passion into a thriving business. Let's own it, together. [Discover My Courses]
• •Bring a source of inspiration, power, and freedom into your home with 'Unicorn Dreams.' This artwork is a statement piece, blending soft, dreamy hues with energetic marks that tell a story of courage and authenticity. Printed on premium canvas with archival inks to ensure the colors pop and endure, this piece is more than decor—it's a daily reminder to follow your own path and embrace what gives you the most energy. Each print is framed in a sleek, modern floating frame to give it a beautiful and exclusive appearance.
• •Are you a creator scrolling for inspiration instead of creating? It's time to find your signature style and build a business you love. My 'Authentic Art' program is designed for artists who are ready to stop copying trends and start setting them. Learn how to make art that is 100% you—and sells. Click to unlock your potential. #Artpreneur #CreativeBusiness #ArtistCoach #SellYourArt
• •New Art That Dares You to Dream ✨