Brand Tone

Personal and Approachable, Passionate and Enthusiastic, Quality-Conscious and Craft-Oriented, Stylish yet Practical, Ethically Minded (Subtly)

Brand Values

• •Craftsmanship & Quality
• •Unique Style/Heritage Fusion
• •Functionality and Versatility
• •Sustainability
• •Personal Connection/Family Run
• •Customer Focus

Best Practices

• •Maintain the Founder's Voice: Continue to use a personal, approachable, and passionate tone, especially in "About Us" sections, blog posts, and potentially social media captions. Let Jaimie's enthusiasm for the craft and the brand's origins shine through.
• •Emphasize "Handcrafted" and "Quality" Consistently: These are key differentiators. Use descriptive language that evokes the texture of the natural materials, the care in craftsmanship, and the durability of the leather. Avoid generic terms.
• •Balance Style with Practicality in Descriptions: For every mention of the bag's beauty or unique design, also highlight its functional benefits – secure closures, spaciousness, versatility for different occasions. This appeals to both the aesthetic and practical desires of customers.
• •Weave in Sustainability Naturally: Instead of just stating "sustainable," explain *how* (e.g., "crafted from natural, renewable fibers," "minimal plastic in our packaging," "designed to last, not to be part of the fast-fashion cycle"). This makes the claim more tangible and authentic.
• •Create a Simple Tone of Voice Guide: Document 3-4 key tonal words (e.g., "Warm," "Artisanal," "Timeless," "Thoughtful") with brief explanations and examples of do's and don'ts for anyone writing copy. This ensures consistency across all communications, from product descriptions to customer service emails.

Social Perception

Positive (amongst those who have purchased/reviewed), Niche Appeal, Limited Mainstream Awareness, Associated with Quality and Durability

Copy Examples

• •Headline: Beyond the Beach: Discover Your Everywhere Basket Bag. Body: Tired of bags that only see the sun? Our Henrietta Spencer collection blends handcrafted Mediterranean charm with everyday British practicality. From market day to dinner date, find a unique, sustainable style that carries your story. Zip up your essentials and step out with confidence. #HenriettaSpencer #SustainableStyle #HandcraftedLuxury
• •Headline: Crafted by Hand, Designed for Life. Body: At Henrietta Spencer, 'fast fashion' isn't in our vocabulary. We believe in timeless pieces, lovingly handcrafted from the finest natural materials and genuine leather. Each stitch, each weave, is a promise of quality and a nod to sustainable elegance. Own a bag that’s as unique as you are. #ArtisanMade #QualityLeather #NotFastFashion
• •Headline: The Secret's in the Details (And the Zip!). Body: Gorgeous on the outside, secure on the inside. Our basket bags are more than just a pretty accessory; they're thoughtfully designed with premium leather, durable linings, and secure zip closures to keep your treasures safe. Style meets peace of mind. Explore the collection. #FunctionalFashion #BasketBagLove #HenriettaSpencerDetails
• •Headline: From Spain, With Love. To Suffolk, With Style. Body: Inspired by sun-drenched Mediterranean craftsmanship and brought to life in the heart of Suffolk. Henrietta Spencer bags are a blend of two worlds, designed by Jaimie to bring a touch of unique, handcrafted elegance to your every day. Join our family and carry a piece of our story. #OurStory #FamilyRun #MediterraneanInspired
• •Headline: Make It Uniquely Yours. Body: Looking for that truly special gift, or a treat that screams 'you'? Many of our beautiful Henrietta Spencer bags and accessories can be hand-monogrammed, creating a cherished keepsake for years to come. Timeless style, personalized by hand. #PersonalisedGifts #MonogramLove #HenriettaSpencerLuxury