Brand Tone

Friendly and Approachable, Trustworthy and Reliable, Community-Oriented, Helpful and Informative, Slightly Traditional but Modernizing

Brand Values

• •Customer Satisfaction
• •Quality
• •Integrity and Trust
• •Community
• •Value

Best Practices

• •Emphasize "Family" and "Community": Regularly incorporate language that reflects their family-owned status and connection to the local area. Phrases like "your neighbors at Hennicks," "our family helping yours," or "serving our community for over 70 years" reinforce this.
• •Focus on Helpfulness and Trust: Frame copy around providing solutions and guidance rather than just selling products. Use phrases like "let us help you find," "we're here to guide you," "trusted for generations."
• •Highlight Quality and Durability Sensibly: Talk about the lasting value of the furniture. Instead of just saying "high quality," mention aspects like "built to last," "crafted for comfort and durability," or "investment pieces for your home."
• •Maintain a Friendly and Approachable Voice: Use contractions (e.g., "you're," "we're") where appropriate. Ask questions to engage the audience. Keep language clear, warm, and inviting, avoiding overly formal or technical jargon unless explaining specific product benefits.
• •Showcase Customer Stories and Experiences (with permission): Incorporating positive customer testimonials or brief stories into marketing materials can powerfully reinforce the brand's values of customer satisfaction and trust in an authentic way. This aligns with their positive social perception.

Social Perception

Seen as a reliable, local, family-run business that offers good quality furniture and excellent, personal customer service. They are trusted to provide a better experience than larger, less personal chain stores.

Copy Examples

• •Create a home you love, with quality furniture and service you can trust. Your neighbors at Hennicks are here to help!
• •Fresh arrivals are here! ✨ Discover the new [Collection Name] collection – designed for comfort, built to last. Visit our [Town/Area] showroom this week and let our family help yours find the perfect pieces. #HennicksFurniture #NewCollection #HomeComfort
• •Dreaming of a cozy bedroom makeover? 🌙 Our [Bed Model Name] bed and [Dresser Model Name] dresser create the perfect sanctuary. What's your favorite way to unwind in your bedroom? Let us know below! 👇 #HennicksHome #BedroomGoals #QualityFurniture #ShopLocal
• •Hennicks Family & Friends Event: Quality Furniture You'll Cherish, Now with Special Savings!
• •Crafted with [Material Type] and designed for everyday living, our [Product Name] sofa isn't just a piece of furniture – it's an invitation to relax and make memories. Backed by the Hennicks promise of quality and service.