Brand Tone

cheery & cheeky

Brand Values

• •Creativity & Originality
• •Joy & Positivity
• •Quality
• •Personal Connection & Authenticity
• •Eco-Consciousness
• •Supporting Small Business
• •Customer Happiness

Best Practices

• •Embrace "Cheery & Cheeky": Always aim for a balance of upbeat, positive language with a touch of playful wit or humor. Ask: "Does this sound like Hennel Paper Co.?"
• •Keep it Relatable and Conversational: Write as if you're talking to a friend. Use everyday language, occasional slang (appropriately), and don't be afraid to be a little informal.
• •Inject Personality (Jayme's Voice): Remember the brand is an extension of its founder. Think about how Jayme would say it – authentic, passionate, and with a love for her craft and customers.
• •Focus on the "Brighten Your Day" Factor: Every piece of copy should, in some way, aim to evoke a positive emotion – a smile, a chuckle, or a warm feeling.
• •Highlight Uniqueness and Handcrafted Quality: Remind customers that they are getting something special, designed with care and creativity, often on recycled materials.

Social Perception

Positive Customer Feedback: Reviews frequently praise the unique designs, high quality of products, and fast shipping. Customers describe the items as "darling," "even better than expected," and love the "cheery and cheeky" nature. Appreciation for "Cheeky" Humor: The playful and humorous aspects of the cards and gifts resonate well with their audience. Seen as a Go-To for Unique Gifts & Stationery: The brand is recognized for offering distinctive items that stand out from mass-produced products. Supportive of a Small, Woman-Owned Business: Customers seem to appreciate the personal touch and the story behind the brand. Engaged Community Online: Hennel Paper Co. actively engages with its audience on social media, asking for opinions and sharing behind-the-scenes content, which appears to be well-received.

Copy Examples

• •Let's be honest, adulting is weird. Make their birthday a little less weird (and a lot more hilarious) with this card. Guaranteed to be funnier than their last Zoom meeting. Blank inside for your own brand of awesome.
• •Spill the tea (or coffee, we don't judge!) ☕ Our new planners are here to help you conquer the chaos with a smile and a whole lotta cute! Get ready to make মহ योजना happen, one cheeky sticker at a time. #HennelPaperCo #PlannerAddict #CheeryAndCheeky #GetOrganizedIsh
• •Your Mailbox is About to Get a Whole Lot Happier! (And Your Wallet Too!) 😉
• •Sleigh your gift-giving game! 썰매 Our cheery & cheeky paper goods are here to spread joy (and maybe a few giggles). Find something for everyone on your nice (and slightly naughty) list.
• •Real talk: What's the cheekiest thing you've ever written in a greeting card? We're collecting inspiration (and having a good laugh!). Share your stories below! 👇 #CheekyTalk #HennelPaperCo #GreetingCardHumor