Brand Tone

Trustworthy & Reputable, Warm & Welcoming, Personal & Caring, Professional & Knowledgeable, Elegant & High-Quality

Brand Values

• •Exceptional Customer Service
• •Integrity & Honesty
• •Building Relationships
• •Quality & Craftsmanship
• •Community & Philanthropy
• •Tradition & Legacy
• •Respect & Inclusivity
• •Providing Good Value

Best Practices

• •Prioritize "Relationship" Language: Consistently use words and phrases that emphasize connection, family, and long-term partnership. (e.g., "your jeweler for life," "celebrating with you," "part of your story").
• •Emphasize Heritage and Trust: Regularly weave in mentions of their long history (since 1887) and family-owned status to reinforce reliability and expertise.
• •Maintain a Warm and Inviting Voice: Even when describing luxury items, the language should feel approachable, friendly, and never condescending. Focus on the experience and the meaning behind the jewelry.
• •Highlight Core Values in Storytelling: When sharing customer stories (like #HenneCouple), news, or product information, subtly connect it back to values like integrity, exceptional service, and community support.
• •Be Consistent Across All Platforms: Ensure the tone used on the website, social media captions, email marketing, and even in-store signage is harmonious and reflects the established brand voice of a trusted, caring, and expert jeweler.

Social Perception

Trusted and Respected, Customer-Centric, High-End but Approachable, Ethical and Community-Minded, Knowledgeable Experts

Copy Examples

• •Headline: Since 1887, Your Milestones Have Been Our Passion. Body: For over 135 years, Henne Jewelers has been privileged to be part of your most cherished moments. As your family jeweler, we're dedicated to helping you find the perfect expression of love and celebration, today and for generations to come. Experience the Henne difference—where tradition meets timeless elegance.
• •Headline: More Than a Purchase, It's a Partnership. Body: At Henne Jewelers, our mission is to build relationships that last a lifetime. From your first visit, you're family. Our knowledgeable team offers a welcoming, no-pressure environment, ensuring you find not just a piece of jewelry, but a treasure that tells your unique story. Let us be your jewelers for life.
• •Headline: Crafted with Care, Chosen with Love. Body: Every piece at Henne Jewelers is selected for its exceptional quality and beauty. Whether you're seeking a breathtaking engagement ring, a timeless Rolex, or a custom-designed heirloom, our experts are here to guide you with care and professionalism. Because the most precious gifts are given from the heart.
• •Headline: Celebrating Your Story, Our Pittsburgh Tradition. Body: As a fourth-generation family jeweler, Henne is woven into the fabric of Pittsburgh. We believe in doing what’s right, supporting our community, and helping you mark life’s special occasions with integrity and joy. Share your #HenneCouple moment with us!
• •Headline: The Henne Promise: Exceptional Service, Unforgettable Moments. Body: We promise to welcome you with a smile, offer an incredible selection for every style and budget, and provide the best customer experience—always. Our commitment? To strengthen and enhance your relationships, one beautiful piece at a time.