Brand Tone

Artistic & Passionate, Accessible & Empowering, Authentic & Natural, Friendly & Relatable, Modern yet Traditional

Brand Values

• •Artistry & Craftsmanship
• •Accessibility & Inclusivity
• •Quality & Natural Ingredients
• •Empowerment & Self-Expression
• •Community & Connection

Best Practices

• •Embrace the "Artistic & Accessible" Duality: Always highlight both the beauty/artistry of henna and the ease/accessibility Henna Squared provides. For instance, "Intricate artistry, made simple for you."
• •Prioritize "Natural & Authentic" Language: When talking about products, especially henna cones and powders, use words like "organic," "pure," "handmade," "natural ingredients" to reinforce trust and quality.
• •Maintain a "Friendly & Passionate" Voice: Write as if you're sharing something you love with a friend. Use enthusiastic language, share the "why" behind the products (the passion for henna), and don't be afraid to be relatable, like Roushan is on TikTok.
• •Focus on "Empowerment & Self-Expression": Frame products not just as items, but as tools for customers to express their individuality, celebrate moments, or feel beautiful. Use phrases like "your unique style," "adorn your story," "express yourself."
• •Balance "Tradition & Modernity": Acknowledge the rich tradition of henna while showcasing the innovative and convenient solutions Henna Squared offers (like instant tattoos). Appeal to both those who love traditional henna and those seeking modern applications.

Social Perception

High-Quality Artistry, Innovative & Convenient, Authentic & Trustworthy, Passionate & Knowledgeable, Positive & Supportive Community

Copy Examples

• •Headline: Unlock Your Inner Artist. Effortless Henna Beauty. Body: "Dreaming of stunning henna but short on time? Our Instant Henna Tattoos bring intricate, traditional-inspired designs to your fingertips in minutes. Made with love, easy to apply, and always beautiful. Express yourself, effortlessly. #HennaSquared #InstantHennaMagic"
• •Headline: Real Henna, Real Beauty. Crafted with Nature's Best. Body: "Experience the rich, deep stain of authentic, natural henna. Our handmade cones are blended with pure organic henna powder and nourishing essential oils for a vibrant, long-lasting design. Perfect for artists and DIY enthusiasts alike. #OrganicHenna #HennaArtistry #HennaSquared"
• •Headline: From Passion Project to Your Perfect Henna Moment. Body: "It all started with a love for henna. Now, we're dedicated to making this beautiful art form accessible to everyone. Whether it's for your bridal glow or a spontaneous touch of art, Henna Squared is here to adorn your story. #HennaJourney #WomenOwned #ArtForAll"
• •Headline: No Artist? No Problem! Your Go-To for Gorgeous, Quick Henna. Body: "Last-minute event? Or just craving some henna beauty? Our Instant Henna Tattoos are your secret weapon! Original designs, easy application, and stunning results that look just like the real thing. Ready to wow? #EasyHenna #InstantBeauty #HennaSquaredDesigns"
• •Headline: Elevate Your Look. Intricate Designs, Simplified. Body: "Discover the timeless elegance of henna with a modern twist. Our collection features original designs that celebrate tradition while fitting into your contemporary lifestyle. From natural cones for the purist to instant tattoos for quick glam, find your perfect henna expression. #ModernHenna #TraditionalArt #SelfExpression"