Brand Tone

professional, informative, and aspirational

Brand Values

• •Quality Craftsmanship
• •Lifestyle Enhancement
• •Customer Guidance
• •Modern Aesthetics
• •Functionality and Comfort

Best Practices

• •Maintain a Professional and Polished Voice: Avoid slang, overly casual language, or humor that could undermine the brand's sophisticated image. The tone should always be respectful and customer-focused.
• •Focus on Lifestyle and Benefits, Not Just Features: Instead of simply listing product dimensions, describe how the furniture will enhance the customer's life. Use evocative language that speaks to comfort, elegance, and creating a beautiful home.
• •Educate and Inform: Continue to use the blog and other content to provide valuable information to customers. This reinforces the brand's position as a knowledgeable and trustworthy expert in the furniture industry.
• •Emphasize Quality and Craftsmanship: Consistently mention the brand's roots in "Ine"gol and its commitment to high-quality materials and construction. This builds trust and justifies the investment in their products.
• •Develop a Social Media Presence with a Consistent Tone: If the brand decides to engage on social media, the tone should be an extension of the website. Posts should be visually appealing, informative, and interactive, encouraging a community of design-conscious homeowners.

Social Perception

neutral to non-existent

Copy Examples

• •Discover the art of relaxation. Our new sofa collection, crafted with premium fabrics and ergonomic design, is more than just a piece of furnitureit's the new heart of your living room. Experience comfort that inspires.
• •Where memories are made. The dining table is the center of your home's most cherished moments. Our new dining sets, blending elegant design with durable craftsmanship, are built to host a lifetime of conversations.
• •The soul of your furniture is its material. In our latest blog post, we explore the differences between MDF and solid wood, helping you make an informed choice for a home that's built to last. Read more to become a furniture expert.
• •Elevate your home this season. For a limited time, enjoy complimentary shipping on all orders. Let us bring the promise of Inegol's finest craftsmanship directly to your door. Your dream home awaits.
• •At Henin Mobilya, we believe furniture is a reflection of your lifestyle. That's why our designers and artisans in Inegol are dedicated to creating pieces that are not only beautiful but also functional and enduring. We don't just sell furniture; we help you create a home you'll love for years to come.