Brand Tone

Genuine, expert, and committed to freshness and sustainability.

Brand Values

• •Freshness
• •Quality
• •Sustainability & Ethical Sourcing
• •Traceability & Transparency
• •Customer Service/Direct to Consumer

Best Practices

• •Emphasize Freshness & Speed: Consistently use terms like 'day-boat,' 'freshly caught,' 'boat-to-door,' and 'delivered in hours' to reinforce the core promise of freshness.
• •Highlight Quality & Expertise: Mention connections to professional chefs (where appropriate and current) or the superior quality of the catch. Share knowledge through tips, recipes, or 'how-to' content (like their existing YouTube videos).
• •Champion Sustainability & Ethics: Always integrate messaging about sustainable fishing practices, support for local fishermen, and responsible sourcing. This appeals to conscious consumers.
• •Be Transparent & Authentic: Share stories about the fishermen, the daily catch, or the journey from sea to home. Use genuine, unscripted language where possible, especially in social media.
• •Maintain a Passionate & Informative Voice: Let the love for quality seafood shine through. Whether it's an email, product description, or social media post, the language should be enthusiastic, informative, and helpful, guiding customers to appreciate and best enjoy the products.

Social Perception

Positioned as a high-quality provider of fresh, sustainable seafood. Seen as a reliable source that pivoted effectively during a crisis to serve homes directly. Connection to prestigious restaurants enhances reputation for quality among consumers who value fine dining experiences.

Copy Examples

• •Headline: From Our Boats to Your Table, In Hours. Body: Experience the true taste of the sea. At Henderson To Home, we bring sustainably caught, day-boat fresh fish and shellfish directly from the British coast to your kitchen, often in under 24 hours. Taste the difference.
• •Headline: The Chef's Choice, Now Yours. Body: Trusted by renowned restaurants, Henderson To Home delivers the same exceptional quality seafood our chefs adore, right to your door. Elevate your home dining with the freshest, ethically sourced catches.
• •Headline: Sustainable Seafood, Uncompromised Freshness. Body: We partner with local, ethical fishermen to bring you the finest British seafood. Enjoy delicious fish and shellfish with a clear conscience, knowing it’s sustainably sourced and impeccably fresh.
• •Headline: Know Your Fisherman, Love Your Fish. Body: Forget long supply chains. Henderson To Home connects you to the source. Our commitment to 'boat to door' means you get unparalleled freshness and support for our coastal fishing communities.
• •Headline: Unlock the Ocean's Best Kept Secrets. Body: From live Torbay prawns to hand-dived scallops, discover a world of flavour. Henderson To Home offers a curated selection of the day's best catch, delivered with care in eco-friendly packaging.