Brand Tone

Positive & Upbeat, Friendly & Approachable, Informative & Helpful, Playful & Trendy, Confident & Established

Brand Values

• •Natural Ingredients
• •Efficacy & Quality
• •Cruelty-Free & Vegan
• •Wellness & Self-Care
• •Accessibility
• •Inclusivity & Positivity

Best Practices

• •Use upbeat language and focus on the delightful experience of using Hempz products.
• •Connect with the audience by describing the feel and scent of the products, using evocative words that appeal to the senses.
• •Address the audience directly and avoid overly technical jargon. Use emojis appropriately on social media.
• •Subtly weave in mentions of "natural," "hemp seed oil," "vegan," "cruelty-free," and "hydrating" to reinforce what the brand stands for.
• •Adapt to the platform while maintaining the core values of natural goodness, efficacy, and a positive user experience. The underlying friendliness and confidence should persist across all channels.

Social Perception

Trusted & Reliable, Sensory Experience, Ethically Conscious, Youthful & Modern, Go-To for Hydration, Associated with Natural Goodness

Copy Examples

• •✨ Get ready to GLOW! ✨ Introducing our NEW [Product Name] moisturizer, packed with 100% pure natural hemp seed oil and the dreamiest [Scent Name] fragrance. 🌿 Your skin will drink this up! 😉 Tap to shop and let the hydration begin! #Hempz #NewCollection #SkinLove #NaturalGlow #MustHave
• •Treat your skin (and your senses!) ☀️ Our best-selling [Product Line] is now [Discount Offer]! Stock up on your faves and discover why everyone's obsessed with our nourishing, hemp-powered formulas. Vegan, cruelty-free, and oh-so-good. Shop now! 👉 [Link] #HempzBeauty #SelfCareSunday #LimitedTimeOffer #VeganSkincare
• •Watch this magic happen! 🤩 Our [Product Name] turns dry, dull skin into silky smooth goodness instantly. That hemp seed oil power is REAL! ✨ Try it and see for yourself! #HempzOfficial #SkincareRoutine #Satisfying #ViralBeauty #HempSeedOil
• •Nourish. Protect. Shine. ✨ Experience the power of 100% pure natural hemp seed oil. Always vegan, always cruelty-free, always made with love for your skin. Discover your Hempz favorite today!
• •Psst... Your Skin Called, It Wants This! 😉 (+ a little Hempz treat inside!)