Brand Tone

caring, trustworthy, and informative

Brand Values

• •Natural & Safe
• •Pet Wellbeing
• •Quality
• •Australian Owned & Operated
• •Transparency & Trust

Best Practices

• •Emphasize Empathy and Care: Always write from a place of understanding and concern for the pet's wellbeing and the owner's desire to provide the best care. Use words that convey warmth and compassion.
• •Prioritize Clarity and Information: While being caring, ensure the copy is informative. Clearly explain the benefits of the products and the natural properties of hemp in simple, easy-to-understand language. Avoid overly technical jargon.
• •Maintain a Positive and Reassuring Voice: Focus on solutions and positive outcomes. Reassure pet owners that they are making a good choice by opting for natural products.
• •Highlight "Natural" and "Australian-Made": Consistently weave these key brand values into the copy, as they are significant trust factors for the target audience.
• •Use Authentic Language and Storytelling: Incorporate genuine customer experiences (with permission) and tell stories that resonate with pet owners. Avoid overly salesy or hyped-up language; let the quality and care speak for themselves.

Social Perception

Hempooch is generally perceived positively by its customers and the online community interested in natural pet care.

Copy Examples

• •Headline: Give Your Best Mate the Natural Comfort They Deserve. Discover Hempooch. Body: At Hempooch, we believe our furry friends deserve the very best. That's why we've lovingly crafted a range of all-natural hemp products, right here in Australia, to help soothe their anxieties, nourish their skin, and support their joyful pounces. Because a happy pet means a happy you.
• •Headline: Is Your Dog Struggling with Itchy Skin or Stiff Joints? Nature Has an Answer. Body: See the difference natural hemp can make. Hempooch offers gentle, effective solutions to help your loyal companion feel their best, inside and out. Our Australian-made hemp balms and oils are packed with goodness to naturally support their wellbeing. Learn more about the power of hemp on our site.
• •Headline: Worried About Your Pup's Separation Anxiety? You're Not Alone. We Can Help. Body: Hempooch understands that leaving your furry family member can be tough – for both of you. Our natural hemp-based calming aids are designed to gently ease their stress and promote a sense of calm, without harsh chemicals. Trusted by Aussie pet parents, loved by their dogs.
• •Headline: Why Choose Hempooch? Because We Care As Much As You Do. Body: As fellow Aussie pet lovers, we're passionate about providing only the highest quality, natural ingredients for your dog. From seed to snout, we ensure our hemp products are safe, effective, and made with love. Experience the Hempooch difference today.
• •Headline: Real Results from Real Aussie Dogs. See What Pet Parents Are Saying! Body: Don't just take our word for it! Explore heartfelt testimonials from happy Hempooch families across Australia. Discover how our natural hemp products have helped soothe, comfort, and bring more tail wags to dogs just like yours. Your pet's wellbeing is our greatest reward.