Brand Tone

Educational & Informative, Approachable & Friendly, Professional & Trustworthy, Community-Focused & Local, Wellness-Oriented & Natural

Brand Values

• •Quality & Purity
• •Education & Empowerment
• •Customer Wellbeing
• •Community Support & Local Identity
• •Transparency
• •Natural & Holistic Health

Best Practices

• •Prioritize Education: Consistently provide valuable information about CBD, its benefits, and product usage. Avoid jargon where possible, or explain it clearly.
• •Emphasize Quality and Transparency: Regularly mention the organic, non-GMO nature of the products and the availability of lab reports to build and maintain trust.
• •Maintain a Friendly & Approachable Voice: Use welcoming language. Address customers directly and empathetically, especially when discussing health concerns.
• •Highlight Community Connection: Incorporate local Park City references and reiterate the brand's commitment to the community and its woman-owned status.
• •Focus on Natural Wellness Benefits: Frame product benefits around natural health, relief, and improved wellbeing, aligning with a holistic lifestyle.

Social Perception

Positive & Reputable, Knowledgeable Resource, Community-Minded, Effective Products, Welcoming Atmosphere

Copy Examples

• •Curious about how CBD can support your active Park City lifestyle? 🏔️ Our latest blog post breaks down the science behind our organically grown hemp extracts and how they can aid in recovery and relaxation. Transparency matters to us – find lab reports for all our products on our website! #HempEducation #ParkCityWellness #KnowYourCBD
• •Your neighbors at Hemped Park City are here to help you find your natural calm. As Park City's woman-owned CBD boutique, we're passionate about our community's wellbeing. Stop by our Main Street store – pups welcome! – and let's chat about your wellness goals. A portion of every sale supports local charities! #SupportLocalPC #CBDCommunity #NaturalWellness
• •Drift into a peaceful night's sleep with our 'Mountain Slumber' CBD Tincture. Crafted with 100% organic hemp and calming botanicals, it’s your natural solution to quiet a busy mind and wake up refreshed and ready to embrace the day. Quality you can trust for the rest you deserve. #SweetDreamsCBD #NaturalSleepAid #HempedForHealth
• •At Hemped Park City, quality isn't just a promise, it's our foundation. We meticulously source 100% organically grown, non-GMO CBD, ensuring every product on our shelves meets the highest standards for purity and efficacy. Explore a curated selection for people and pets, backed by transparent lab testing and our knowledgeable team. #PremierCBD #OrganicWellness #TrustedSource
• •Elevate your Park City adventures with the power of nature. 🌿 Whether you're hitting the slopes or finding your zen on the trails, our premium CBD products are here to support your journey to balance and vitality. Discover wellness, naturally. #ParkCityLiving #CBDLifestyle #HempedAdventure #WellnessJourney