Brand Tone

Educational & Informative, Trustworthy & Transparent, Caring & Empathetic, Professional & Quality-Focused, Approachable & Community-Oriented

Brand Values

• •Quality & Purity
• •Transparency
• •Education & Empowerment
• •Natural Wellness
• •Family & Community
• •Efficacy & Relief

Best Practices

• •Prioritize Education: Always aim to inform the customer. Explain the 'why' behind products and the benefits of CBD clearly and simply, avoiding overly technical jargon unless explained.
• •Emphasize Transparency and Quality: Regularly mention 'seed to shelf' processes, lab testing, COA availability, and the purity/naturalness of ingredients. This builds trust.
• •Maintain a Caring and Empathetic Voice: Especially when discussing pets or relief from discomfort, use language that shows understanding and a genuine desire to help. Share the brand's origin story when relevant.
• •Be Professional but Approachable: While conveying expertise and high standards, ensure the language is welcoming and easy to understand for someone new to CBD. Avoid hype or unsubstantiated claims.
• •Showcase Community and Passion: Highlight the family-operated aspect, local roots (if applicable to the audience), and the genuine passion for natural wellness that drives the brand.

Social Perception

Trusted Local Source, Emphasis on Quality, Educational Resource, Caring for Pets, Generally Positive (within the CBD community)

Copy Examples

• •Headline: Pure CBD, Pure Peace of Mind. Discover Hempability®. Body: Tired of wondering what's really in your CBD? At Hempability®, our 'seed to shelf' promise means total transparency and the highest quality, lab-tested CBD for you and your loved ones. Experience the natural difference. (Tone: Trustworthy, Quality-Focused)
• •Headline: Unlock Natural Wellness. Your Journey Starts with Hempability®. Body: We believe in empowering you with nature's best. From soothing tinctures to pet-friendly formulas, our family is dedicated to helping yours live healthier, happier lives, naturally. Learn more about the power of pure CBD. (Tone: Educational, Caring)
• •Headline: For Them, Only The Best. Hempability® Pet CBD. Body: Our beloved animals inspired our mission. That's why our Pet CBD is crafted with the same care and purity as all Hempability® products. Support their comfort and well-being, naturally. Because they're family. (Tone: Empathetic, Quality-Focused)
• •Headline: Know Your CBD. Trust Hempability®. Body: In a world of choices, clarity matters. We provide accessible lab reports (COAs) for every product, so you know exactly what you're getting: pure, potent, USA-made CBD. Educate yourself and choose with confidence. (Tone: Transparent, Educational)
• •Headline: Your Local Source for Natural Relief & Wellness. Visit Hempability® in Rhinebeck! Body: Experience the Hempability® difference in person! Our knowledgeable team is here to guide you, answer your questions, and help you find the perfect CBD solution from our locally-loved, family-operated shop. (Tone: Approachable, Community-Oriented)