Brand Tone

Professional, Innovative, User-Centric, Confident, Pragmatic, Direct, Results-oriented

Brand Values

• •Pragmatism
• •User-Centrism
• •Simplicity
• •Collaboration
• •Impact

Best Practices

• •Lead with the 'Why': Always start by explaining the purpose or the problem being solved. Frame every project and description around the value it delivers to the end-user, which reinforces the brand's user-centric values.
• •Use Pragmatic Language: Avoid overly abstract or academic design jargon. Opt for clear, direct, and confident language that reflects a practical, hands-on approach. Words like "pragmatic," "simple," "effective," and "intuitive" should be staples.
• •Show, Don't Just Tell: Instead of simply listing skills, use project descriptions to narrate a story. Detail the challenge, the process, your role, and the measurable outcome. This provides concrete evidence of your expertise and values in action.
• •Maintain a Clean Aesthetic: The tone is not just verbal but also visual. Ensure all communications—from your website to your resume and emails—reflect the minimalist, clean, and organized aesthetic of your design philosophy.
• •Be Confident, Not Arrogant: Present your high-profile work and accomplishments directly and factually. The quality of the work speaks for itself. The tone should be that of a quiet expert who is confident in their abilities and focused on the craft, not on self-aggrandizement.

Social Perception

Expert, Respected, Credible, Seasoned, Reliable, Highly Skilled Product Designer

Copy Examples

• •As a product designer with over a decade of experience leading projects at Meta and Google, I specialize in transforming complex challenges into simple, intuitive, and pragmatic user experiences. My focus is on creating impactful products that are not only beautifully designed but are also feasible to build and essential for the user.
• •This project was about more than just a redesign; it was about fundamentally rethinking how users interact with their daily data. We started with the core user problem and worked backward, applying a pragmatic design process to deliver a solution that was both elegant and effective, resulting in a 20% increase in user engagement.
• •Dear [Client Name], My name is Greg Hemming. I help innovative companies scale their user-facing products through pragmatic, user-centric design. Having led design on projects for both established industry leaders and agile startups, I am confident I can bring a valuable perspective to the challenges you're facing with [Client's Project]. Would you be open to a brief chat next week?
• •Greg Hemming is a product designer who builds tools for people. With a portfolio that includes foundational work for some of tech's biggest names, he operates on the principle that the best design is the one that solves a problem so simply, you don't even notice it's there. He brings a pragmatic and principled approach to every challenge.
• •Have a complex problem that needs a simple solution? Let's talk. I'm currently available for select projects and collaborations that challenge the status quo and put the user first. View my work or get in touch below.