Tono de Marca

personal, passionate, nostalgic, warm, inviting, and inspiring

Valores de Marca

• •Passion for Design
• •Uniqueness and History
• •Quality and Curation
• •Inspiration
• •Customer Service

Mejores Prácticas

• •Embrace Storytelling: Every piece of copy, from product descriptions to emails, should echo the brand's origin story. Use words that evoke feelings of nostalgia, history, comfort, and passion.
• •Use a Warm and Personal Voice: Write as if you are speaking to a friend who shares your passion for interior design. Use inviting and inclusive language. The current 'About Us' page is a great example of this.
• •Highlight Uniqueness: Emphasize what makes a product special. Use descriptive words that focus on texture, material, and the 'soul' of the item, rather than just its functional specifications.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy always matches the soft, rustic, and romantic aesthetic of the product photography and website design. The clean, inspiring visuals should be supported by equally inspiring text.
• •Focus on 'Feeling' over 'Selling': The copy should focus on the feeling the products will bring to a customer's home our coziness, nostalgia, romance, personality. The sale will follow from the connection the customer feels with the brand's vision.

Percepción Social

A niche retailer for those seeking a particular style of home decor that feels personal and curated, characterized by rustic charm and romantic elegance.

Ejemplos de Copy

• •Let Your Light Tell a Story. More than just light, our new collection of candle holders brings the soul of the past into your home. Each piece, with its unique character, is waiting to become part of your story. Discover the collection and find the glow that speaks to you.
• •That feeling when you find the perfect piece that seems like it was made just for your home. ✨ Our passion is finding those special items with heart and history. What corner of your home are you dreaming of transforming? #HemmetsHjärta #RusticHome #RomanticDecor #Hygge
• •A little piece of history, delivered to your door. Hi [Customer Name], At Hemmet's Hjärta, we believe a home is built from memories and moments. This week, we're celebrating the beauty of imperfection and the charm of the past with our curated selection of rustic furniture. Each knot in the wood and every unique finish tells a story. Ready to write your next chapter?
• •The Alva cabinet is not just a place for storage; it's a piece of the countryside for your wall. With its antiqued creme finish and charming details, it brings the warmth and soul of a rustic farmhouse right into your kitchen or hallway. Perfect for displaying your favorite ceramics or treasured finds.
• •Hemmet's Hjärta our which means 'The Heart of the Home' our was born from a passion for treasures found in flea markets and a love for the timeless elegance of French and Nordic country style. Since 2015, we have been dedicated to sourcing unique, high-quality decor that brings warmth, soul, and personality to every room.