Brand Tone

Helpful and Guiding, Quality-focused, Comprehensive and Abundant, Customer-centric (in principle), Direct and Informative

Brand Values

• •Quality
• •Home/Comfort
• •Variety/Comprehensiveness
• •Customer Satisfaction (aspired)
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Document the core characteristics of your brand's tone (e.g., helpful, expert, inspiring, practical) with examples of do's and don'ts. Share this with everyone who creates content.
• •Focus on "Home" and Well-being: Consistently weave in the concept of "hemmavid" – creating a comfortable, personal, and enjoyable living space. Emphasize how products contribute to this feeling.
• •Highlight Quality and Expertise: Use descriptive language that underscores the quality of the products. Offer tips, guides, or "how-to" content that positions the brand as a knowledgeable resource.
• •Maintain a Helpful and Approachable Persona: Even when discussing technical products, keep the language accessible. Ensure customer service interactions, social media responses, and all written communication reflect a supportive and friendly attitude.
• •Be Consistent Across All Channels: Ensure the tone used on the website matches the tone on social media, in email newsletters, and in any advertising materials. Regularly review content to ensure alignment.

Social Perception

Mixed Customer Reviews, Limited Social Media Engagement, Online Mentions, Trustpilot Presence

Copy Examples

• •Headline: Create Your Dream Home, Inside and Out. Body: At Hemmavid.se, we believe your home should be your sanctuary. Discover our curated selection of premium paints, stylish wallpapers, and everything you need for your garden, car, and leisure time. Quality products, inspiring ideas – all delivered to your door.
• •Headline: The Perfect Shade, The Highest Quality. Body: Don't just paint your walls, transform your space. Hemmavid.se offers a wide spectrum of high-quality paints from leading brands. Get lasting beauty and a finish you'll be proud of. Need advice? Our experts are here to guide you.
• •Headline: More Than a House, It's *Hemmavid*. Body: From cozy living rooms to productive workspaces and relaxing gardens, find everything you need to make your space truly feel like home. Explore thousands of products for every corner of your life.
• •Headline: Your Project Partner: Quality Supplies for Every Task. Body: Whether it's a weekend DIY or a major renovation, Hemmavid.se provides the quality tools, materials, and car care products you can rely on. Shop with confidence and get the job done right.
• •Headline: Effortless Home Improvement Starts Here. Body: Why spend time searching multiple stores? Hemmavid.se brings you a vast selection of home and leisure essentials in one place. Enjoy convenient online shopping, fast delivery, and free shipping on orders over 599 SEK.