Brand Tone

Aspirational & Evocative, Heritage-Focused & Reverent, Craft-Oriented & Sophisticated, Confident & Authentic, Story-Driven

Brand Values

• •Legacy
• •Adventure
• •Craftsmanship
• •Authenticity
• •Storytelling
• •Passion

Best Practices

• •Embrace Storytelling: Every piece of copy should, in some way, weave in the narrative of adventure, legacy, or the craftsmanship inspired by Hemingway. Go beyond product features to tell a story.
• •Use Evocative Language: Employ rich, descriptive words that paint a picture and appeal to the senses and emotions. Think "bold," "uncharted," "legacy," "crafted," "spirit," "journey."
• •Maintain Visual & Textual Harmony: Ensure the imagery used alongside copy always reflects the brand's adventurous, sophisticated, and heritage-rich identity. The tone of the text should match the mood of the visuals.
• •Speak with Authenticity and Respect: Always refer to Ernest Hemingway and his legacy respectfully. Avoid overly casual or flippant tones that could undermine the brand's reverence.
• •Focus on the "Why": Connect the product to a deeper purpose or experience – the pursuit of adventure, the appreciation of quality, the sharing of stories, the creation of memories. It's not just whiskey; it's a conduit for a richer life.

Social Perception

Premium Quality, Intriguing & Cultured, Respectful Homage, Gift-Worthy/Special Occasion, Aspirational Lifestyle

Copy Examples

• •Headline: Beyond the Page. Beyond the Ordinary. Body: Hemingway Whiskey. Crafted with the same spirit of adventure that defined a legend. Discover the story in every sip. #HemingwayWhiskey #LiveFully
• •Headline: The Spirit of Adventure, Bottled. Body: Our Signature Rye, finished in rum casks, echoes Papa's journeys from Key West to the Cuban shores. Taste the legacy. #HemingwayRye #CraftSpirit
• •Headline: For Stories Yet to Unfold. Body: Every glass of Hemingway Whiskey is an invitation. To explore, to create, to savor. What will your story be? #PapaWouldBeProud #WhiskeyTales
• •Headline: More Than a Name. A Standard. Body: We craft our whiskey with the same dedication Hemingway brought to his words. Uncompromising quality, unforgettable character. Experience Hemingway Whiskey. #LegacyInEveryBottle #AmericanRye
• •Headline (Short, Social): Uncap Adventure. Body: Hemingway Rye. Your companion for the well-lived moment. #HemingwaySpirit #RyeWhiskey