Brand Tone

Established & Experienced, Passionate & Enthusiastic, Stylish & Confident, Approachable & Modern Classic, Quality-Conscious

Brand Values

• •Tradition & Heritage
• •Quality Craftsmanship
• •Passion for Accessories
• •Style & Self-Expression
• •Customer Focus (implied)
• •Partnership

Best Practices

• •Embrace Your Heritage with a Modern Twist: Consistently weave in the brand's long history and experience (since 1936, third generation) but always frame it with how this translates to contemporary style and quality, avoiding sounding outdated. Use phrases that bridge the past and present.
• •Speak with Passion and Confidence: Let genuine enthusiasm for men's style and accessories shine through. Use confident, affirmative language ("REAL GUYS WEAR TIES," "accessories that anziehen") without being prescriptive – emphasize it's a choice and a form of self-expression.
• •Highlight Quality and Craftsmanship Subtly: Instead of just saying "high quality," refer to the "best productions," "specialist suppliers," and the resulting "excellent wearing comfort." This shows, rather than just tells, the commitment to quality.
• •Keep it Approachable and Engaging: Especially on social media, use a friendly, sometimes playful tone. Ask questions, use emojis where appropriate, and connect with current style discussions to make the traditional brand feel accessible.
• •Focus on the "Why" – Self-Expression and Confidence: Continuously link the products back to the benefit for the customer: feeling good, expressing individuality, adding a "liberating accent," and showing up with confidence and attitude. Make it about how the accessories empower the wearer.

Social Perception

Positive Customer Feedback, Seen as Specialists, Reliable and Traditional (in a good way), Stylish and for Occasions

Copy Examples

• •Headline: Since 1936, We've Believed Real Style is in the Details. Body: Three generations of passion, sewn into every accessory. REAL GUYS by J.PLOENES – More than just a tie, it's a statement. Discover tradition, crafted for today.
• •Social Media Post (with image of a vibrant sock and tie combo): Dare to be different. Our latest Mix&Match collection lets your personality shine, from the knot of your tie to the flash of your socks. Because REAL GUYS know style isn't a rulebook, it's an attitude. #RealGuysWearTies #MensAccessories #StyleStatement
• •Product Description (for a wedding bow tie): Your Big Day Deserves Unforgettable Details. Crafted with over 80 years of expertise, our [Product Name] bow tie ensures you look and feel your absolute best. Made for moments that matter. REAL GUYS – Accessorize your confidence.
• •Website About Us Snippet: We're not just old, we're gold. Founded in 1936, REAL GUYS by J.PLOENES carries a legacy of quality and a passion for accessories that truly 'anziehen' (attract/dress). From our family to yours, accessories designed by lovers, for lovers of style.
• •Email Subject Line: Elevate Your Everyday: The REAL GUYS Touch. Email Body Snippet: It's not about dressing up every day. It's about feeling confident when you do. Our accessories are crafted to add that perfect, liberating accent to your look, whenever the moment feels right. Experience the REAL GUYS difference.