Brand Tone

Educational & Informative, Approachable & Friendly, Empowering & Supportive, Passionate & Enthusiastic, Natural & Healthy-Focused

Brand Values

• •Naturality & Health: Prioritizing products with healthy formulas, free from harsh chemicals, and respecting the hair's fragile nature.
• •Education & Empowerment: Transmitting knowledge about hair care to help individuals understand and manage their hair, leading to confidence and self-love.
• •Authenticity & Transparency: Sharing the founder's personal journey and providing detailed information about products and hair care. This is also reflected in their use of UGC.
• •Customer-Centricity: Offering personalized advice, responsive customer service, and a loyalty program. They aim to provide an "exceptional experience" for each client.
• •Inclusivity: Catering to all hair types, with a special emphasis on textured hair (wavy, curly, frizzy, coily). They also welcome veiled women in their salon in a dedicated space.
• •Community: Building a supportive community around natural hair care through social media engagement and shared experiences.

Best Practices

• •Prioritize Education: Always aim to provide value by teaching something new about hair care, ingredients, or techniques, reinforcing the brand as a knowledgeable authority.
• •Speak from Experience (Authenticity): Incorporate the founder's journey or relatable customer experiences to build trust and connection. Use "we" and "us" to foster a community feel.
• •Use Positive and Encouraging Language: Focus on solutions, benefits, and the journey towards healthier hair. Words like "sublimate," "magnify," "confidence," and "self-love" align with their mission.
• •Clearly Highlight "Natural" and "Healthy": Consistently use terms like "natural," "healthy," "clean ingredients," "gentle," and "respects fragile hair" to reinforce core product values.
• •Maintain an Approachable and Interactive Voice: Ask questions, invite comments, and use a friendly, conversational style, especially on social media, to encourage engagement and make the brand feel accessible.

Social Perception

Positive: The majority of customers are highly satisfied, praising the effectiveness of the natural products, the helpful advice, and the visible improvements in their hair health, especially for textured hair. Many describe the products as "exceptional". Trusted Source of Information: Customers appreciate the educational content and personalized advice provided by the brand. Responsive Customer Service: Generally seen as reactive and helpful, although some isolated negative experiences exist. High-Quality Products: Associated with "healthy," "natural," and effective hair care solutions. Expert in Textured Hair: Recognized for their specialization and expertise in caring for wavy, curly, frizzy, and coily hair.

Copy Examples

• •Instagram Post (Educational & Empowering): Unlock the secret to your best curls! ✨ Understanding your hair's porosity is key to choosing the right natural products. Low, normal, or high? Let us guide you to a routine that truly nourishes and defines. #HelssyHair #NaturalCurls #HairEducation #HealthyHairJourney #EmpowerYourCurls
• •Website Banner (Approachable & Natural-Focused): Tired of harsh chemicals? So were we. Discover Helssy Hair's handpicked selection of gentle, natural hair care that loves your locks back. Your journey to healthier, happier hair starts here. [Shop Now]
• •TikTok Video Idea (Enthusiastic & Supportive): (Founder showing a before/after of her hair or a customer's) From damaged to dazzling! 💖 It’s not just about products, it’s about understanding YOUR hair's unique needs. We’re here to share all our tips and cheer you on every step of the way! What’s your biggest hair challenge? Let us know below! 👇 #HelssyHairTips #CurlyTransformation #HairConfidence #NaturalHairCommunity
• •Email Newsletter Snippet (Informative & Customer-Centric): Did you know that plopping can revolutionize your curl definition? Our latest blog post breaks down this simple technique and recommends the best natural gels to pair it with. Plus, take our quick hair quiz for personalized product picks! [Read More] [Take the Quiz]
• •Facebook Ad (Natural & Healthy-Focused & Empowering): Embrace your natural texture with Helssy Hair! We believe in the power of clean, plant-based ingredients to bring out your hair's true beauty. Say goodbye to frizz and hello to vibrant, healthy hair that makes you feel confident. Explore our range of natural solutions today. #HelssyHair #HealthyHairNaturally #EmbraceYourTexture #CleanBeauty