Brand Tone

Creative & Artistic, Imaginative & Fantastical, Passionate & Enthusiastic, Expert & Educational, Welcoming & Supportive, Unique & Unconventional, Connected to Nature & Folklore

Brand Values

• •Creativity & Imagination
• •Artistic Craftsmanship & Quality
• •Education & Skill-Sharing
• •Community & Collaboration
• •Individuality & Uniqueness
• •Passion & Dedication
• •Transformation & Storytelling

Best Practices

• •Embrace the Fantastical & Mysterious: Use language that evokes a sense of wonder, magic, and the slightly eerie. Words like unleash, forge, whispers, shadows, myth, folklore, and sanctuary can help set the scene.
• •Highlight Expertise & Craftsmanship: While being imaginative, also convey authority and the high quality of products and education. Use terms like expert guidance, intensive workshop, professional grade, and master the art.
• •Foster a Sense of Community & Welcome: Even with a dark or unconventional aesthetic, ensure the language is inclusive and encouraging to aspiring artists. Phrases like your journey begins, join our creative family, and share your visions can achieve this.
• •Connect with Nature & Heritage: Weave in references to their Swedish location, the surrounding nature, and the influence of folklore where appropriate, as this is a unique aspect of their brand identity.
• •Visual Storytelling Alignment: Ensure that the tone of the copy is consistently matched by the visuals used across all platforms – dark, artistic, high-quality imagery that reflects their unique aesthetic. The written word should complement the visual narrative.

Social Perception

Highly Respected & Authoritative, Inspiring & Empowering, Unique Destination, High-Quality Provider, Engaging & Community-Focused, Aesthetic Appeal

Copy Examples

• •Unleash the creature within. Our intensive 10-day workshop guides you through the shadows of imagination to the light of creation. Sculpt, mold, and bring your own silicone mask to life under the expert guidance of Petra Shara Stoor. Dare to create? Your journey into the fantastical begins at Helsinglight FX Academy.
• •Forge your fantasies. Introducing the new ‘Nocturne Palette’ – shades born from twilight forests and moonlit myths. Perfect for professional FX artists and passionate creators alike. High-pigment, enduring quality, because your art deserves nothing less. Shop now at Helsinglight – where imagination takes form.
• •Step beyond the veil. Helsinglight invites you to an evening where art whispers tales of the old gods and forest spirits. Experience [Exhibition Name], a collection that breathes life into forgotten folklore. Join us at the House of Helsinglight, a creative haven where reality and fantasy intertwine.
• •Deep in the Helsinglight studio, magic is brewing! Petra is giving form to a new forest spirit, inspired by the ancient woods surrounding our creative sanctuary. What creatures do you dream of bringing to life? Share your visions! #Helsinglight #SFXArt #FantasySculpture #CreativeProcess #SwedishArt
• •From silence, a new story. Petra Shara Stoor breathes art into the echoes of life, transforming found skulls into unique totems of nature's cycle. Each piece, a whisper of the wild, a testament to beauty found in the raw and the real. Explore the Skulls & Bones Artwork collection at Helsinglight – art that listens to the soul of the forest.