Tono de Marca

empowering, supportive, and educational

Valores de Marca

• •Safety
• •Empowerment
• •Community
• •Preparedness
• •Authenticity

Mejores Prácticas

• •Lead with the Feeling, Not the Feature: Always focus on the emotional outcome: confidence, peace of mind, empowerment. The product is the *how*, but the feeling is the *why*. Instead of "Our keychain has a 130dB alarm," write "Alert everyone nearby with the push of a button."
• •Use Storytelling and Scenarios: Ground the product in real-life situations. Use relatable scenarios in ad copy and social media posts (e.g., "That walk from the parking garage," "Your evening run"). The founder's story is a powerful asset—reference it to reinforce authenticity.
• •Amplify Your Community's Voice: Consistently leverage user-generated content, testimonials, and positive comments. Frame your customers as the heroes of the story. This not only provides social proof but also strengthens the community value.
• •Balance Education with Empowerment: While it's important to educate on safety, the tone should never be fear-mongering. Frame safety tips and product use as proactive steps toward empowerment. The message is "Be prepared," not "Be scared."
• •Maintain a Consistent, Supportive Voice: Whether writing a TikTok caption or a website FAQ, the voice should always be that of a supportive, knowledgeable friend. Use "we" and "you" to create a direct connection. Keep the language simple, clear, and encouraging.

Percepción Social

positive and trust-based

Ejemplos de Copy

• •Your daily dose of confidence. The little keychain that helps you walk taller. #BeYourOwnHelper
• •Glow, redefined. ✨ @[User]'s Helper isn't just an accessory; it's a promise to herself to stay safe and empowered. We love seeing how our community carries their confidence. Show us yours! #HelpersInTheWild
• •It's for the late-night walks home. For the early morning jogs. For the 'just in case' moments. The Helpers Self-Defense Keychain is your pocket-sized peace of mind. Discreet, easy to use, and always there when you need it. Join over 100,000 others who chose to be prepared. Shop Now.
• •The third thing you never leave the house without. 🤝 #selfdefensekeychain #everydaycarry #womenssafety
• •A little something for your peace of mind...