Tono de Marca

Whimsical and Dreamy, Playful and Joyful, Artistic and Expressive, Authentic and Personal, Optimistic and Hopeful, Approachable

Valores de Marca

• •Artistry and Creativity
• •Quality and Craftsmanship
• •Individuality and Self-Expression
• •Sustainability
• •Emotional Connection
• •Timelessness over Trends
• •Joy and Playfulness

Mejores Prácticas

• •Embrace Storytelling: Weave narratives around the inspiration behind collections, the hand-painting process, and the emotions the designs evoke. Connect with the founder's personal journey and artistic vision.
• •Use Evocative and Sensory Language: Employ words that paint a picture, appealing to imagination, dreams, joy, and the tactile nature of art and high-quality fabrics (e.g., "sun-drenched," "whispers of silk," "candy-hued," "fairy-tale spirit").
• •Highlight Artistry and Craftsmanship: Consistently mention the hand-painted nature of the prints, the quality of materials, and the unique "wearable art" aspect. This reinforces the brand's core differentiator.
• •Maintain a Tone of Joyful Optimism: Infuse copy with a sense of playfulness, wonder, and the happiness that color and creativity can bring, even when discussing more serious values like sustainability.
• •Speak Authentically and Personally: Mirror Emilie Helmstedt’s own way of expressing herself – often inspired by dreams, nature, and emotions. Avoid overly corporate or trend-driven jargon. The voice should feel genuine and connected to the brand's origin.

Percepción Social

Artistic and Unique, Whimsical and Dreamlike, High Quality and Luxurious, Youthful and Playful Spirit, Sustainable, Copenhagen Cool, For the Confident Individual, Celebrity Endorsement

Ejemplos de Copy

• •Headline: Dive into a Dream. Our new collection is spun from sun-drenched daydreams and hand-painted wonders. Body: Each piece a canvas, every print a story. Discover the [Collection Name] and wear your imagination. Crafted with care, designed to be cherished. #HelmstedtDreams #WearableArt
• •Headline: Unleash Your Inner Sunshine. Body: Why whisper when you can bloom? Helmstedt brings you a symphony of color and joy, designed to make your everyday extraordinary. Hand-painted prints, sustainable fabrics, and a sprinkle of magic in every stitch. Find your happy. #ColorYourWorldHelmstedt #JoyfulDressing
• •Headline: More Than Just a Dress, It's a Feeling. Body: Remember that spark of wonder? We’ve woven it into every thread. Helmstedt is for the artful soul, the playful spirit, the one who finds beauty in the brushstroke. Experience fashion that tells your unique story. #HelmstedtArtistry #FashionWithSoul
• •Headline: Slow Fashion for a Colorful Life. Body: In a world of fleeting trends, choose timeless joy. Our hand-painted designs are crafted from quality, sustainable materials, made to journey with you through life’s adventures. Invest in art you can wear, in pieces that last. #SustainableStyleHelmstedt #ArtToKeep
• •Headline: From Emilie’s Easel to Your Wardrobe. Body: Each Helmstedt creation begins as a painting, a personal expression of imagination. We believe in the beauty of imperfection, the charm of a visible brushstroke. Own a piece of art, a testament to creativity and joyful rebellion against the mundane. #HelmstedtUniverse #HandpaintedLuxury