Brand Tone

Charming, Whimsical, Warm, Friendly, Modern, Stylish, Heartfelt, and Personal

Brand Values

• •Quality & Craftsmanship
• •Practicality & Beauty
• •Family Connection & Joy
• •Modern Aesthetics & Timeless Design
• •Creativity

Best Practices

• •Embrace Warmth and Connection: Always write as if you're talking to a friend or fellow parent. Use inclusive language that fosters a sense of community and shared experience in motherhood.
• •Highlight the "Practical & Pretty" Philosophy: Ensure copy balances the aesthetic appeal of the products with their functionality and usefulness for moms and babies. This duality is a core part of the brand.
• •Infuse Whimsy and Charm: Let the playful and artistic nature of the designs shine through in the language. Use descriptive, evocative words that paint a picture of joy and delightful moments.
• •Tell the Story: Weave in elements of the founders' journey, the inspiration behind designs (like Southern culture or creating for their own children), and the care put into each product to maintain that personal, heartfelt connection.
• •Maintain a Modern yet Timeless Feel: While embracing current aesthetics, avoid overly trendy slang that might quickly date the brand. Focus on language that feels fresh, stylish, but also enduring, reflecting the "timeless design" value.

Social Perception

Positive, Well-Loved, High Quality, Good Value, Unique, Giftable, Appreciation for Aesthetics, and Reliable

Copy Examples

• •Tiny hands, big style. ✨ Our new bib collection brings playful patterns and practical design to your little one's mealtime. Because beautiful moments deserve beautiful essentials. #HelmsieBaby #ModernMotherhood
• •Share a sip of joy! ☕ Our beloved Mama & Me cup sets are perfect for those cozy morning moments together. Crafted with love, designed for connection. Shop the collection and make memories. #Helmsie #MamaAndMe #HeartfeltCharm
• •From our hearts to your home. 💕 Each Helmsie design starts with a hand-drawn illustration, bringing a touch of whimsy and Southern charm to your everyday. Discover the care in every piece. #HelmsieGoods #ThoughtfulCraftsmanship #WhimsicalDesign
• •Nursery refresh? ✨ Helmsie offers timeless treasures that are as pretty as they are practical. Create a space filled with love, laughter, and designs that delight both mama and babe. #HelmsieHome #TimelessDesign #PracticalAndPretty
• •Celebrating the little things. Helmsie is here to add a sprinkle of beauty to your family's everyday adventures. Quality you can trust, designs you'll adore. #HelmsieLifestyle #ModernFamily #JoyfulLiving