Brand Tone

Whimsical and Imaginative, Chic and Sophisticated, Playful and Joyful, Gentle and Caring, Friendly and Approachable

Brand Values

• •Imagination and Creativity
• •Quality and Durability
• •Comfort and Practicality
• •Effortless Parisian Chic
• •Ethical and Sustainable Practices
• •Uniqueness

Best Practices

• •Embrace Storytelling: Consistently weave narratives into your copy, whether it's about the inspiration behind a collection, the adventures of the fictional "Simone," or the everyday moments your clothes are designed for. This reinforces the imaginative and whimsical aspect of the brand.
• •Use Evocative and Sensory Language: Choose words that appeal to the senses and emotions – "softest," "bright," "playful," "enchanted," "sun-drenched." This helps to create the chic, joyful, and gentle atmosphere of the brand.
• •Maintain a Balance of Playful and Sophisticated: While the target is children's wear, the tone should also appeal to style-conscious parents. Use elegant phrasing alongside more playful expressions. Avoid overly childish language, but keep it light and joyful.
• •Highlight Key Values Naturally: Integrate mentions of organic materials, OEKO-TEX certification, Parisian design, and practicality seamlessly into descriptions and posts rather than making them feel like a checklist. For example, "soft organic cotton for happy skin" or "designed in our Paris studio for that special touch."
• •Be Consistent Across All Channels: Ensure that the tone of voice used on the website, social media, email marketing, and any other customer communication is aligned. This builds a strong, recognizable brand identity. Regularly review content to ensure it matches the established tone.

Social Perception

Positive and Desirable, High-Quality and Well-Designed, Associated with Parisian Style, Trustworthy and Conscious, Playful yet Sophisticated

Copy Examples

• •Instagram Post (New Collection Launch): Pack your imaginary suitcases! 🚂 Our new collection has arrived, inspired by a whimsical journey through enchanted forests. Think secret pathways, playful woodland creatures, and the softest organic cotton to keep your little explorers comfy on their adventures. Discover the magic – link in bio! ✨ #HelloSimone #NewCollection #KidsFashion #OrganicCotton #Imagination
• •Product Description (Dress): The 'Simone's Daydream' Dress: Where Parisian chic meets playful afternoons. Crafted from breathable OEKO-TEX certified cotton with our exclusive hand-drawn floral print, this dress is made for twirling, tea parties, and treasuring everyday moments. With easy-to-fasten buttons and, of course, a little pocket for tiny treasures! Because every adventure needs a touch of practical magic.
• •Website Banner (Seasonal): Hello Sunshine! ☀️ Our summer collection is bursting with joyful colours and airy fabrics, perfect for sun-drenched days and laughter-filled evenings. Effortless styles for carefree adventures, designed in Paris with love and a sprinkle of wanderlust.
• •Facebook Ad (Brand Awareness): More than just clothes, helloSimone is an invitation to dream. We create playful, sophisticated pieces for children, blending Parisian elegance with the wild spirit of childhood. Using natural, gentle materials, each garment is designed for comfort, durability, and endless adventures. Discover the world of helloSimone. #HelloSimoneKids #FrenchStyle #SustainableFashion #ChildhoodUnplugged
• •Email Newsletter Snippet (Highlighting Values): At helloSimone, we believe in clothes that tell a story. That's why every print is dreamt up in our Paris studio, and every garment is crafted with care from soft, natural fibres like organic cotton. We're committed to quality that lasts, styles that spark joy, and a touch of everyday magic for your little one. Explore our latest arrivals, made for playing, dreaming, and growing.