Brand Tone

Friendly, adventurous, and reliable. The tone should evoke a sense of freedom and discovery while assuring customers of the safety and quality of the service.

Brand Values

• •Adventure
• •Freedom
• •Reliability
• •Respect for local culture
• •Environmental consciousness

Best Practices

• •Use a friendly and approachable tone in all communications.
• •Highlight the ease and convenience of renting scooters.
• •Emphasize the beauty and freedom of exploring French Polynesia on a scooter.
• •Incorporate local phrases and cultural references to connect with the community.
• •Use high-quality visuals showcasing the scooters and the stunning landscapes.

Social Perception

Hello Scoot aims to be perceived as a reliable, friendly, and adventurous brand that enables tourists to explore French Polynesia in an affordable and unique way. It wants to be seen as a brand that respects the local culture and environment.

Copy Examples

• •"Explore Tahiti like a local! Rent a scooter and discover hidden gems."
• •"Freedom on two wheels. Your Polynesian adventure starts here!"
• •"Scoot around paradise with Hello Scoot! Easy rentals, unforgettable experiences."
• •"Embrace the island breeze. Rent a scooter today and make memories that last a lifetime."
• •"Your adventure, your way. Hello Scoot gives you the freedom to explore the beauty of French Polynesia."