Brand Tone

friendly, creative, and slightly whimsical or sophisticated

Brand Values

• •Creativity
• •Accessibility
• •Quality
• •Individuality

Best Practices

• •Lead with "Hello": Use "Hello" and other welcoming language as a consistent brand greeting across platforms to reinforce the friendly and accessible nature of the name.
• •Embrace the Color: Consistently incorporate the concepts associated with "Púrpura" (purple)—such as creativity, magic, luxury, and individuality—into your messaging.
• •Create a Brand Persona: Define a clear persona for the brand. Is it a quirky artist? A chic curator? A friendly guide? All copy should sound like it’s coming from this single, consistent persona.
• •Develop a Style Guide: Document key messaging points, approved brand vocabulary (e.g., using "treasures" or "finds" instead of "products"), and the specific tone (e.g., "Playful yet sophisticated," "Always welcoming, never exclusive").
• •Focus on "You": Make the customer the hero of the story. Use direct, second-person address ("for you," "your new favorite") to create a personal connection and reinforce the "Hello" aspect of the brand.

Social Perception

Currently, there is no public social perception of the brand as it appears to be unlaunched or private.

Copy Examples

• •Hello, creativity. Hello, you. Welcome to Hello Púrpura, where unique finds and inspiration meet.
• •Crafted for the bold and the creative, this piece isn’t just an accessory; it’s a conversation starter. Say hello to your new favorite.
• •Hello Púrpura | Curated goods for a more creative life. ✨ Express yourself in full color. #HelloPurpura
• •Hello, it's time for something new. Hello Púrpura is officially open! Discover a world of curated treasures designed to add a splash of color to your everyday. Shop our debut collection now.
• •Tired of the ordinary? Say 'Hello Púrpura' and embrace a life less beige. Our collection is designed for the dreamers, the creators, and the uniquely you. Explore now for 15% off your first order!