Brand Tone

Whimsical, Heartfelt, and Eco-conscious

Brand Values

• •Sustainability and Environmental Responsibility
• •Thoughtful Connection
• •Unique Artistry and Handcrafted Quality
• •Joy and Celebration

Best Practices

• •Lead with the "Why": Always start with the emotional and environmental benefit. Instead of saying "We sell seeded paper cards," say "Give a card that grows into a flower." This captures the magic of the product first.
• •Use a "Gentle & Green" Vocabulary: Consistently use words that evoke nature, kindness, and sustainability. Terms like bloom, grow, blossom, heartfelt, thoughtful, handcrafted, eco-friendly, zero-waste, recycled, and plastic-free should be staples in your copy.
• •Emphasize the Unique, Handcrafted Story: Remind customers that each card is unique due to its handmade nature and features original artwork. This creates a sense of value and artistry that distinguishes the brand from mass-produced competitors.
• •Maintain a Warm and Personal Tone in All Communications: From social media captions to customer service emails, the tone should always be approachable and warm. Using phrases like "With love and gratitude" or "Come and say hello, we'd love to meet you!" fosters a community feel.
• •Combine Whimsy with Clear Instructions: While the tone is whimsical, the product is novel. Ensure that all copy is balanced with simple, clear instructions on how to plant the card, so the customer feels confident in the "gifting and growing" experience.

Social Perception

The public and customer perception of Hello Petal is overwhelmingly positive, viewing it as a charming, high-quality, and innovative small business, recognized for its unique, eco-friendly concept and authentic, handcrafted appeal.

Copy Examples

• •Some words are meant to last, and some gifts are meant to bloom. 🌸 Our newest birthday card does both. Hand-drawn with love and printed on 100% recycled paper filled with daisy seeds. Watch the celebration grow long after the cake is gone. #HelloPetal #CardThatGrows #EcoFriendlyGifting
• •The love has been growing. We’re back in bloom! Explore our new collection of plantable greeting cards, crafted to help your thoughtful words blossom.
• •Tired of cards that just get thrown away? Say it with a gift that gives back to the earth. 🌿 Our plantable cards are zero-waste, plastic-free, and bloom into a beautiful array of Swan River daisies. A truly unique card and gorgeous gift, all in one envelope.
• •More than just a thank you, it's a garden of gratitude. This card, embedded with daisy seeds, is a beautiful way to show your appreciation. Once your heartfelt message has been read, the card can be planted to grow a lasting reminder of your thanks. Blank inside for your personal touch.
• •Freshly picked for you... Our new floral designs are here! 💌