Brand Tone

friendly, approachable, personal, and creative, with a sense of empowerment and confidence

Brand Values

• •Creativity and Craftsmanship
• •Confidence and Self-Expression
• •Community Connection
• •Customer Satisfaction
• •Personal Touch

Best Practices

• •Develop a Brand Voice Guide: Document key elements of your brand's personality, including a few keywords that describe your tone (e.g., "Friendly," "Creative," "Empowering," "Approachable"). Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to and tailor your language to resonate with them while staying true to your core brand voice.
• •Tell Your Story: Authentically share the brand's origin, the passion behind the products, and the maker's journey. This builds connection and reinforces the personal, handmade aspect.
• •Be Consistent Across All Channels: Whether it's a website product description, an Instagram caption, or a TikTok video, the underlying tone should feel familiar and consistent.
• •Engage Genuinely: When responding to comments or messages, maintain the established friendly and approachable tone. Use conversational language and express gratitude.

Social Perception

Customers generally perceive Hello Myrrh very positively, as indicated by the high review scores. They are seen as a local business creating unique, handmade items. The media features portray the brand as a success story born out of pandemic-era creativity. The social media engagement, particularly on TikTok, suggests an approachable and relatable brand.

Copy Examples

• •Unleash your inner sparkle! ✨ Our handmade [Product Name] earrings are crafted with love to help you shine bright and feel fabulous. #HelloMyrrh #HandmadeJewelry #BeBold
• •From a quarantine hobby to your new favorite accessory! Each Hello Myrrh piece tells a story of creativity and passion. What story will yours tell? 😉 #CreativeJourney #PolymerClayArt #ShopSmall
• •Hello, gorgeous! 👋 Ready to add a pop of color and a dash of confidence to your day? Our vibrant collection is waiting for you. #StyleElevated #ConfidentYou #HelloMyrrhStyle
• •Made by hand, designed with heart, right here in St. Pete! ☀️ Thank you for supporting our little dream. We hope you love your Hello Myrrh treasures as much as we love making them! #SupportSmallBusiness #StPeteLocal #MadeWithLove
• •Life's too short for boring jewelry! Dare to be different with our unique, lightweight pieces that are as comfortable as they are stunning. Get ready for the compliments! 😉 #StatementEarrings #UniqueDesigns #HelloMyrrh