Brand Tone

Enthusiastic & Passionate, Feminine & Empowering, Friendly & Approachable, Exclusive & Curated, Supportive & Community-Oriented

Brand Values

• •Passion for Romance Literature
• •Support for Small & Women-Owned Businesses
• •Equality & Equity
• •Self-Care
• •Exclusivity & Quality
• •Community Building
• •Empowerment

Best Practices

• •Always Embody "Lovely": Start and end with warmth and positivity. Use affirming language that makes the reader feel seen, valued, and, well, lovely. This reflects the core of the brand name and its intended feeling.
• •Speak Passionately About Romance: Let genuine enthusiasm for the genre, the authors, and the stories shine through. Use evocative language that appeals to the emotions and experiences of romance readers (e.g., "swoon-worthy," "heart-fluttering," "Happily Ever After").
• •Highlight Exclusivity and Care: Emphasize what makes the products special – the limited editions, signed copies, collaborations, and the careful curation. This reinforces the premium value and the treat-yourself aspect of the brand.
• •Champion Your Values: Regularly weave in mentions of supporting small businesses, women-owned ventures, and the empowering nature of the community and stories. This builds a deeper connection with customers who share these values.
• •Maintain a Conversational and Engaging Style: Especially on social media, use a friendly, approachable tone. Ask questions, encourage interaction, and respond to comments to foster a sense of community and make the brand feel accessible.

Social Perception

A Go-To for Special Edition Romance Books, Visually Appealing, Engaged with its Community, A Premium Brand, Fun and Exciting, Supportive of Authors and Small Businesses

Copy Examples

• •Instagram Post for a New Box Reveal: Hello, Lovelies! ✨ Get ready to swoon! Our [Month/Season] box is here, and it’s packed with romance, magic, and all the self-care you deserve. We’ve partnered with the incredible [Author's Name] and some amazing women-owned businesses to bring you an unboxing experience that’s as bright and powerful as YOU are. Ready to fall in love? Tap the link in bio to peek inside! #HelloLovelyBox #RomanceReads #BookishSelfCare #EmpoweredReaders #NewCollection
• •Email Subject Line for a Limited Edition Book: Becca & Sarah's Pick: An Exclusive Signed Edition Just For You, Lovely!
• •Website Banner for Trope of the Month Club: Your Monthly Dose of Delicious Tropes! 💖 Join the Hello Lovely 'Trope of the Month' Club for a signed, exclusive hardcover that will make your reader heart skip a beat. Because you deserve a little extra lovely, every single month. Free US Shipping!
• •TikTok Video Caption (Unboxing): OMG, this special edition is EVERYTHING! 😍 We’re obsessed with the details on the new [Book Title] release. Supporting amazing authors and small businesses never looked so GORGEOUS. What are you hoping to see in our next box, lovelies? Let us know! 👇 #HelloLovelyBox #BookTok #SpecialEditionBooks #RomanceBookLover #SupportSmallBiz
• •Facebook Post Highlighting a Small Business Partner: Meet the Maker Monday! 🌟 This week, we’re thrilled to feature [Small Business Name], the incredible woman-owned business behind the [Product] in our latest box! At Hello Lovely, we believe in lifting each other up, and [Small Business Name]'s passion for [Their Craft] shines through. Let's show them some love! #HelloLovelyCommunity #WomenOwnedBusiness #ShopSmallSupport #FeminineSisterhood