Brand Tone

Playful and Chic, Enthusiastic and Passionate, Modern yet Respectful of Heritage, Creative and Inspirational, Approachable and Friendly

Brand Values

• •Craftsmanship and Quality
• •Originality and Style
• •Heritage and Family
• •Joy and Personality
• •Passion

Best Practices

• •Embrace Playful Elegance: Consistently blend sophisticated French chic with a lighthearted, modern, and sometimes witty tone. Use a mix of English and occasional French exclamations or key phrases where appropriate to reinforce brand identity.
• •Highlight Heritage with a Modern Twist: Always connect the contemporary designs back to the brand's roots in French porcelain craftsmanship and family history, but frame it as an evolution, not just tradition.
• •Be Visual and Descriptive: Use vivid language that complements the colorful and tactile nature of the products. Words like "vibrant," "joyful," "pop," "chic," and "stylized" should be regulars.
• •Maintain a Friendly and Enthusiastic Voice: Address the audience directly and convey genuine passion for the products and their ability to transform a space. Use exclamation points judiciously to add excitement.
• •Stay Consistent Across Platforms, Adapt for Nuance: While the core tone remains, slightly adapt the informality for platforms like TikTok (e.g., "porcelaine bébé ✌️") while maintaining a more polished yet still playful tone on Instagram and the website.

Social Perception

Artisanal and High-Quality, Stylish and Trendy, Unique and Distinctive, French Chic

Copy Examples

• •Say ‘Bonjour’ to bolder doors! 🚪✨ Our new ‘Vibrant Vibes’ collection is here to splash some joy onto your everyday. Hand-painted in Limoges, because your home deserves a touch of ‘ooh la la’! #HelloJacques #PorcelainPoetry #ÇaClaque
• •From our heart, to your home. ❤️ Each Hello Jacques knob is a little piece of Limoges artistry, lovingly hand-decorated to make your space uniquely yours. Discover the craft. #HandmadeWithLove #FrenchDesign #ArtisanHome
• •Unleash your wild side! 🐆 Our iconic ‘Hello Léo’ porcelain handles are here to add a dash of daring to your décor. Style that speaks volumes. #LeopardLove #InteriorRoar #HelloJacques
• •Don't just open a door, make an entrance! ✨ Hello Jacques turns everyday hardware into your home's signature statement. Click the link in bio to find your ‘pièce de résistance’! #ThePieceToBe #HomeJewelry #DesignerDetails
• •Your style? It’s in the details. Our Limoges porcelain handles offer that perfect pop of personality, turning functional into fabulous. What will your doors say today? 😉 #HelloStyle #UniqueInteriors #PersonalizeYourSpace