Brand Tone

Informal, engaging, aspirational yet accessible

Brand Values

• •Affordability
• •Trendiness
• •Accessibility
• •Customer Engagement
• •Confidence

Best Practices

• •Maintain a consistent informal and engaging tone across all platforms.
• •Emphasize affordability without sacrificing the aspirational aspect of trendy fashion.
• •Use unique hashtags and branded content to differentiate from other entities using 'Hello Gorgeous'.
• •Actively solicit and showcase customer reviews to build trust and credibility.
• •Collaborate with relevant influencers to amplify brand visibility and reach a wider audience.

Social Perception

Trendy, affordable, and accessible fashion brand that empowers women to feel confident and stylish.

Copy Examples

• •"Shop your style! Discover trendy and cutest outfits at an affordable price."
• •"New arrivals are here! Get ready to slay with our latest collection."
• •"Obsessed with our new two-piece sets! Perfect for any occasion."
• •"True-to-size fit and lightweight material? Yes, please! Check out our Aria beige top."
• •"Afterpay available! Shop now and pay later for your favorite looks."