Brand Tone

Warm & Empathetic, Inspiring & Purpose-Driven, Authentic & Human-Centric, Joyful & Whimsical, Community-Focused

Brand Values

• •Social Responsibility
• •Therapeutic Well-being
• •Sustainability & Eco-consciousness
• •Creativity & Artistry
• •Quality & Craftsmanship
• •Accessibility & Inclusivity
• •Meaningful Connections

Best Practices

• •Always Lead with Heart: Infuse empathy, warmth, and genuine care into all communications. Whether it's a product description or a social media update, let the brand's compassionate nature shine through.
• •Weave in the "Why": Regularly and naturally connect your offerings back to the core social mission. Remind customers that their purchase has a purpose beyond the product itself.
• •Use Storytelling: Share anecdotes about the impact of the social initiatives, the inspiration behind a design, or the therapeutic benefits of flowers. Stories create emotional connections and make the brand more relatable and memorable.
• •Embrace "Whimsical Professionalism": Balance the joyful, artistic, and sometimes playful side of floristry with clear, professional communication regarding services, quality, and the impact of the social enterprise.
• •Be Inclusive and Accessible in Language: Use clear, inviting, and positive language that resonates with a broad audience. Avoid jargon and ensure the tone feels welcoming to everyone, reflecting the brand's mission to improve accessibility to flowers and their benefits.

Social Perception

Respected Social Enterprise, High-Quality Florist, Purposeful Purchase, Innovative & Caring, Trustworthy, Eco-Friendly Advocate

Copy Examples

• •More than just petals and stems, this bouquet is a breath of fresh air, a moment of calm in a busy world. Each bloom is chosen with intention, hoping to bring a little piece of nature's serenity to your space. With every purchase, you help us share this therapeutic beauty with others in our community. Send a hug, send Hello Flowers!
• •Behind every Hello Flowers! creation is a story of empowerment. We believe in the strength and talent of every woman, providing skills and support to help them blossom. When you choose our flowers, you're not just getting a beautiful arrangement; you're investing in potential and fostering a community of care. Thank you for helping us grow together. #HelloFlowersSG #EmpoweringWomen #SocialEnterprise #FlowersWithHeart
• •Unplug, unwind, and reconnect with your creative spirit at our Floral Jamming workshop! It’s not about perfection, it’s about the joy of playing with nature’s prettiest offerings. Discover the therapeutic touch of flowers, learn a new skill, and take home more than just an arrangement – take home a piece of tranquility. All while supporting our mission to spread well-being through blooms.
• •We’re committed to beauty that’s kind to our planet. From giving event flowers a second life in hospices to our eco-friendly packaging, we’re always seeking ways to tread lightly. Choose flowers that feel good, inside and out. #SustainableFloristry #HelloFlowersCares #EcoFriendlyBlooms
• •Hello Flowers! Where every bloom tells a story of beauty, purpose, and community. We're more than just a florist; we're a social enterprise dedicated to making life more beautiful and meaningful, one flower at a time. Experience the joy of giving and receiving, knowing you're part of something bigger.